The year 2022 was full of highs and lows for the US sports betting market. Eric Frank, CEO and co-founder of Odds On Compliance, examines how the US sports betting market is set to play out over 2023.
Reflecting on the last year, 2022 was another year of growth at breakneck speed in the US sports betting market – particularly from a regulatory perspective.
As of December 2022, sports betting had either been fully legalised, or had approved legislation, in 36 states plus Washington DC, with Ohio kicking off 1 January 2023 with a roar. In fact, opening weekend numbers in Ohio shattered previous records held by New York and Pennsylvania, with 11.3 million geolocation transactions and 783,900 unique accounts created.
Measuring the opportunity
With that growth, we have seen an influx of companies entering the betting space – not just operators but also folks like new platform providers, unique B2B product and service providers and marketing affiliates.
eric frank, ceo and co-founder, o..