Tag Archives: Sportsbook

Road to World Cup: Preparing your sportsbook product

Road to World Cup: Preparing your sportsbook product

With the World Cup kicking off in November, punters will be presented with a wealth of big games to bet on. With just four months to go, the period for preparation is getting shorter and shorter.

Operators need to ensure they are prepared for handling an influx of traffic, while maintaining the highest possible standards of customer experience. To succeed when competition for players is at its fiercest, sportsbooks need to ensure they have a stable, robust, scalable and flexible solution that performs under pressure.

In this webinar, sportsbook platform specialist BtoBet and a panel of experts explore how to make sure you’re match-fit for the tournament.

We discussed:

How a quality sportsbook is key for an operator to increase its growthThe relevance of machine learning-driven tools and the part they play in player engagementThe importance of market localisationCustomising front-end UXTailoring your content offering ahead of the World Cup

Check out other on demand videos here.

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World Series of Politics: The NFL, the Wire Act and Brazil

World Series of Politics: The NFL, the Wire Act and Brazil

It's a busy episode this week, with Brendan Bussmann and Brandt Iden looking at the NFL, the Wire Act and Brazil's election.

The dynamic duo kick off by discussing sports betting activity around the National Football League’s kickoff on 8 September. This season is set to be the biggest ever for sports betting; 46.6 million Americans plan to place a bet during the season.

Listen on Apple Podcasts

However, there are some issues emerging on where bets can be placed – the league is trying to prevent betting on match days.

There’s also some intrigue around the Wire Act, in the wake of a Rhode Island District Court judge ruling that the Department of Justice must formally state that it only applies to sports betting. Could this provide much-needed clarity after an attempt to enforce the act across all forms of gambling?

Does this mean the issue is dead and buried? Brandt is confident, but Brendan is not so sure.

Further afield, Brazil is preparing to go to the polls in a ..

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WNBA to integrate FanDuel odds following partnership extension

WNBA to integrate FanDuel odds following partnership extension

FanDuel and the Women’s National Basketball Association (WNBA) have signed a multi-year extension of their partnership.

It comes five years after the partnership was first established, and sees FanDuel become an official sportsbook partner of the WNBA. FanDuel had already operated the WNBA’s official daily fantasy game, as its official daily fantasy partner.

During future seasons, FanDuel odds will now feature on a number of WNBA’s digital channels.

Read the full story on iGB North America.

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Michigan names 888 as Hannahville tribe’s sports betting provider

Michigan names 888 as Hannahville tribe’s sports betting provider

The Michigan Gaming Control Board (MGCB) has approved 888 Holdings subsidiary VHL Michigan LLC as the new online sports betting provider for the Hannahville Indian Community.

The Hannahville tribe initially entered into a platform agreement with Churchill Downs Incorporated’s (CDI) TwinSpires B2B sports betting business, but were forced to find a new supplier following CDI’s announcement that it would be re-orientating to provide a more focused horse racing product.

The community operates the Island Resort and Casino in Harris, Michigan – with the tribe’s online site continuing to trade under the Sports Illustrated brand name.

MGCB executive director Henry Williams said: “The Hannahville tribe is the first operator in Michigan to change platform providers since internet gaming and sports betting began here in January 2021. The tribe has found another experienced partner, and I wish them continued success.”

[Read full story on iGB North America]

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How social gaming set Bryan Bennett up to succeed at Betfred

How social gaming set Bryan Bennett up to succeed at Betfred

Bryan Bennett fought “800lb gorillas” working for a challenger brand in the social casino space, and that experience could prove crucial as he works to make Betfred USA Sports a key player in the sports betting sector.

The social casino boom of the early 2010s, sparked by what was then Caesars Interactive’s investment in Playtika in 2009, opened up a new audience to the gaming industry and sparked a wave of M&A. The likes of DoubleDown, Big Fish Games, Product Madness and Buffalo Studios were among those to sell at significant multiples.

The smaller challengers tended to have to fight for market share, which in turn saw the market leaders turn to them as acquisition targets to further shore up their strong positions.

Bryan Bennett entered the fray as vice president of marketing for slot developer Rocketplay, one of these challengers, and one that was ultimately snapped up by slot manufacturer AGS. This saw Bennett, who previously worked for strategy games developer Kabam and casua..

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Why MaximBet is more than a sum of its parts

Why MaximBet is more than a sum of its parts

When PASPA was repealed, Daniel Graetzer saw the biggest opportunity of his career. Having gone all-in on the market, he is now running a nationally recognised brand in MaximBet.

When it comes to partnerships between US media giants and sportsbooks, it tends to be the market leaders that get mentioned. It could be 888 using the Sports Illustrated brand for its US push. Or Penn National acquiring Barstool Sports and theScore to drive its growth.

The rampant speculation around ESPN moving into betting operations tends to cite DraftKings or Caesars as being its most likely partner. In short, the companies involved tend to be large, and listed.

But MaximBet, a challenger launched in 2021, has successfully pivoted from a Europe-focused, multibrand business into a US-focused, media brand-driven competitor.

And chief executive Daniel Graetzer is keen to stress that MaximBet is not just a gimmick – he’s building a new proposition for the US sportsbook industry.

Building betting into a..

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BetRivers launches retail sportsbook in Maryland

BetRivers launches retail sportsbook in Maryland

Rush Street Interactive (RSI) has partnered with Bingo World to launch the BetRivers retail sportsbook in Maryland today.

The 3,000 square foot sportsbook features 12 self-service kiosks and three over-the-counter machines.

The sportsbook is set to open at 12:00 EST today (1 August), in a ceremony that will feature Qadry Ismail, former player for the Baltimore Ravens, BetRivers B2B services director Adam Glass and Maryland state Senator Pamela Beidle among others.

Read the full story on iGB North America.

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OpenBet to power Sazkabet sportsbook

OpenBet to power Sazkabet sportsbook

Light & Wonder has announced that its sports betting business OpenBet will power Sazka a.s and its Czech sportsbook brand Sazkabet's online and mobile sportsbook.

As part of the deal, Sazkabet has already deployed the OpenBet managed services platform, which includes a scalable betting engine and risk and liability management system.

In addition, OpenBet has now expanded its presence across Europe by partnering with Sazka , the largest lottery operator in the Czech Republic.

Jan Horyna, Sazka’s igaming director, said that the agreement is crucial to improving the company’s offerings.

“Transitioning to OpenBet’s sports betting technology and services is a key move for us to provide our customers with high-quality and responsible betting experiences,” said Horyna.

“With OpenBet’s transformed modern technology, we are delighted to have introduced significant improvements to our overall sportsbook offering and relish the opportunity to plan future collaborations with OpenBet over..

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Giving betting a voice

Giving betting a voice

Betting is becoming easier than ever as the industry aligns itself with technological breakthroughs. One of the most recent of these is speech technology, which allows machines to recognise spoken word and perform related commands. This has been widely integrated, with devices like Amazon’s virtual assistant Alexa being a staple in many homes.

Technology company Voxbet seeks to bring automation into the sports betting world, giving bettors the opportunity to speak a bet or tip into existence. Its technology also allows bettors to type their bet for further accessibility.

Jonathan Power, CEO and founder of Voxbet, speaks about what the company offers and how voice technology creates a unique betting experience.

What does Voxbet offer that other providers don’t? How do these elements offer like a unique experience for players?

We’re a technology provider that simplifies the navigation of a sportsbook. So if you think about how you navigate anything else online, like Amazon or eBay, ..

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Sportradar announces new all-in-one sportsbook solution Orako

Sportradar announces new all-in-one sportsbook solution Orako

Sportradar has announced Orako, its new all-in-one sportsbook solution for betting operators.

Orako offers technology, products and tools for operators looking to establish an omnichannel sports betting service for customers.

The sportsbook solution will feature Sportradar’s own portfolio and will present two options for operators to choose from- the choice of a service fully managed by Sportradar, or an option that allows operators to manage their own service using the Orako tools and technologies.

Orako will also include marketing services, and is powered with artificial intelligence and machine learning capabilities.

“The sports betting industry is hyper competitive, growing at pace and offering more opportunities than ever to operators,” said Jacob Lopez Curciel, managing director for managed sportsbook services at Sportradar.

“With Orako, we can manage up to 100 percent of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation, fre..

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