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How will ESPN Bet carve out its place in the industry?
August 22, 2023

How will ESPN Bet carve out its place in the industry?

Bookiecity

The stakes are high for ESPN's long-awaited foray into sports betting. Head of sportsbook Mike Morrison believes the broadcasting behemoth will upend the established industry order.

“There was an inevitability about this,” ESPN’s Mike Morrison says of the sports giant’s move into betting.

Partnering Penn Entertainment to launch ESPN Bet brought years of speculation – and the operator’s partnership with Barstool Sports – to a close. This was momentous at every level.

First, the announcement came as a surprise. Penn’s sportsbook now connects with a vast audience, potentially catapulting the operator’s interactive business to the top tier of operators.

To the general news connoisseur, beloved multimedia behemoth the Walt Disney Company – owner of ESPN – entered the sports betting race.

ESPN Bet: A deal five years in the making

Sports betting is a natural extension for ESPN and speculation over deals with DraftKings and Caesars Entertainment was rife.

Head of sportsbook Morriso..

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Caesars upgrades William Hill Nevada mobile sportsbook
August 16, 2023

Caesars upgrades William Hill Nevada mobile sportsbook

Bookiecity

William Hill has revealed its upgraded Nevada mobile sportsbook app.

The revamped offering sees William Hill’s mobile betting app migrate to Caesars’ proprietary Liberty platform.

Caesars has owned William Hill’s US business since September 2020, when it purchased the company in a £2.9bn deal. The operator later sold William Hill’s non-US assets to UK-facing operator 888 for £2.0bn.

Read the full story on iGB North America.

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ESPN Bet to launch in November
August 9, 2023

ESPN Bet to launch in November

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Jay Snowden, president and CEO of Penn Entertainment, confirmed that ESPN Bet will go live in November this year.

Penn and sports broadcaster ESPN’s transformative $1.5bn deal will consist of Penn relaunching its existing Barstool Sportsbook as ESPN Bet.

Off the back of the deal Penn is divesting its Barstool Sports sportsbook brand and selling it back to Dave Portnoy, founder of Barstool.

Snowden confirmed the month for launch on Penn’s earnings call today, following the publication of its second quarter results.

When the deal was announced yesterday, Penn said the launch had been set for “the fall”, with no specific details as to when.

On the earnings call, Snowden skipped around the month with “sometime this fall” and “certainly before Thanksgiving” before landing on November.

Snowden defended the timing of the launch amid claims it would come too late in the NFL season.

“I think our launch in November is good, because it won’t get lost at the beginning of football season,”..

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Bet365 launches in Iowa
June 6, 2023

Bet365 launches in Iowa

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Bet365 has officially launched in Iowa through a multi-year partnership with Casino Queen Marquette.

This is the latest state launch for the operator, following its entries into Virginia, Ohio, New Jersey and Colorado.

“We are incredibly excited to welcome the Hawkeye State to Bet365,” said a spokesperson from Bet365. “From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market-leading sportsbook product.”

Read the full story on iGB North America.

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Kindred launches new platform in New Jersey
May 10, 2023

Kindred launches new platform in New Jersey

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Kindred has announced that its proprietary tech platform is now live in New Jersey, which the business said provides it with a “richer” set of analytics and data.

The New Jersey Division of Gaming Enforcement (NJDGE) gave final approval for the platform’s launch earlier in the year. Kindred is currently active in the New Jersey gaming market through its flagship Unibet brand.

The company described the new platform as an “important” step in rolling out the enhanced offering throughout all its gambling services in the US.

Kindred said the platform improves the customer experience through customisable and personalised content and products and gives Kindred access to better analytics and flexibility. The company added that this will allow the operator to create a safer environment for its consumers.

Kindred enhanced platform live in New Jersey

Kindred CEO Henrik Tjärnström said he was “proud and grateful” of the product the business’ team had created.

“However, the true winners are o..

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Caesars Sportsbook app goes live in Massachusetts
February 22, 2023

Caesars Sportsbook app goes live in Massachusetts

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Caesars Entertainment has announced that the Caesars Sportsbook app is live in Massachusetts from today (February 22), in anticipation for the launch of online sports betting in the state.

On January 31, retail sports betting became legal in the state of Massachusetts. However, online sports betting is not expected to go live until next month.

In advance of the March launch, the Caesars Sportsbook app has been made available to download. From today, bettors can register and make deposits in order to access early sign-up offers.

Read the full story on iGB North America.

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Penn Entertainment completes acquisition of Barstool Sports
February 17, 2023

Penn Entertainment completes acquisition of Barstool Sports

Bookiecity

Omni-channel gaming operator Penn Entertainment has completed its acquisition of media business Barstool Sports.

The closing of the deal is the latest stage of an acquisition process that began in February 2020, when the Penn purchased a 36% stake in Barstool.

Today (17 February), Penn revealed that it has paid approximately $388m (£322.5m/€363m) for the remaining interest in the business, having exercised its option to acquire in August 2022.

Read the full story on iGB North America

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