Tag Archives: Sportsbook

US sports betting: Is micro betting the sports equivalent of igaming?

US sports betting: Is micro betting the sports equivalent of igaming?

As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.

Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.

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In-play betting – Market potential

Micro betting – Market potential

Micro betting – Current performance

Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.

Other benefits of a high frequency, low price sports betting product include:

Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of ‘casual’ players – therefore red..

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US sports betting: What will drive future growth?

US sports betting: What will drive future growth?

H2 Gambling Capital analyses the factors that could drive ongoing growth in the US sports betting market, and whether products or new markets will play decisive roles.

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Expansion into new states

Growth in existing states

Expansion of in-play wagering

What drives gross win?

Expansion into new states

A material amount of sports betting gross win growth that H2 Gambling Capital has forecast is based on further expansion into new states.

H2 Gambling Capital forecasts US sports betting gross win to reach $23.2bn by 2030, and 57% of this growth is from states where sports betting is already legal, and 43% is from states where sports betting is expected to legalise in the coming years.

In terms of the importance of new potential states, California is by far the most important, although the recent ballot result means that H2 does not expect anything to pass in the state for at least another 4 years. By contrast, Ohio launched sports betting on 1 January 2023 with Massachusetts..

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US sports betting: Online market share

US sports betting: Online market share

H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.

H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.

FanDuel’s dominant position

FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.

While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..

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Caesars Sportsbook opens at Downtown Grand Hotel & Casino

Caesars Sportsbook opens at Downtown Grand Hotel & Casino

A new Caesars Sportsbook has launched at Downtown Grand Hotel & Casino in Las Vegas, Nevada.

The new venue marks the first Caesars Sportsbook location in downtown Las Vegas.

The sportsbook offers three betting windows, a number of self-service betting kiosks, an LED TV viewing wall and several odds boards.

Downtown Grand celebrated the opening of the sportsbook with a ribbon cutting ceremony and an appearance by author and professional gambler Anthony Curits.

“We’re known for delivering elevated hotel experiences and the new Caesars Sportsbook is no exception,” said Andrew Economon, general manager of Downtown Grand Hotel & Casino.

“We know our guests will enjoy the exceptional offerings of this all-new sports betting venue.”

Last week, Caesars Entertainment entered into a sports betting partnership with Raynham Park in Massachusetts.

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How crypto could be embedded in online betting

How crypto could be embedded in online betting

Tom Waterhouse of WaterhouseVC revisits the subject of crypto wagering, and whether it could be central to next-gen sportsbook platforms.

In May, we discussed the significant opportunity in crypto betting, which is growing gross gaming revenue (GGR) at 36.6% per annum.

Online crypto operators have a similar user experience to online fiat operators. The likes of Stake.com and Sportsbet.io already record extraordinary turnover.

White label platform solutions for crypto betting operators are leveraged to the growth of crypto wagering as a whole. This means they are not exposed to the operational and regulatory risk of a single crypto wagering business.

Global crypto wagering data for total bets and GGR. Source: Softswiss.

Existing wagering platforms

Many fiat operators rely on white label sportsbook and igaming platform solutions, such as Kambi, OpenBet and SBTech.

A selection of white label sportsbook and iGaming platforms built for fiat operators. Source: Waterhouse VC.

Howev..

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Waterhouse VC: Crunch time in the US

Waterhouse VC: Crunch time in the US

In his latest column, which goes live first on iGB, Tom Waterhouse of Waterhouse VC scrutinises the gambling stock performance in the US, and the variable of customer acquisition costs.

As discussed in our June newsletter, investors in US online wagering operators are growing impatient with the losses recorded for the sake of gaining market share.

One reason we focus primarily on suppliers over operators is because operators rely heavily on their customer acquisition cost (CAC).

In mature, highly taxed, regulated markets, a handful of operators earn the majority of profits because they have the lowest CAC and the best operational efficiencies.

ONE-Year Performance of Operators with Exposure to US Online Wagering.

Sportsbet take 2

Flutter’s third quarter results demonstrated FanDuel’s (Flutter’s US brand) clear market leadership. It has a 42% gross gaming revenue (GGR) market share in mobile sports betting and 18% market share in igaming.

As shown above, Flutter is the only opera..

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Genius and the NFL score streaming deal with three Canadian sportsbooks

Genius and the NFL score streaming deal with three Canadian sportsbooks

Genius Sports and the National Football League (NFL) have entered to a Canadian video streaming licensing agreement with three sportsbook operators – Bet365, Canada-facing Bet99 and esports-focused Rivalry.

Bet365, Bet99 and Rivalry will be permitted to provide their customers with video streams of all regular and post-season NFL matches through Genius’s Watch & Bet solution.

Genius became the exclusive distributor of NFL data and live video feeds in April 2021. In return, Genius issued 22.5m warrants to the NFL.

Genius said that it will use machine learning-powered live streaming technologies to facilitate video streaming and bet tracking for players in Canada.

[Read full story on iGB North America]

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Genius posts strong revenue growth as US expansion continues

Genius posts strong revenue growth as US expansion continues

Sports data business Genius Sports reported $78.7m (£67.5m/€77.4m) in revenue for the three months ending 30 September.

Total group revenue for Genius increased 28% year-on-year in constant currency. On this basis, the business’ three verticals experienced strong growth themselves with betting revenues rising by 13%, media by 41% and sports by 6%.

In adjusted earnings before interest, tax, depreciation and amortisation (EBITDA), the business achieved profitability, reporting $7.7m compared to the $392,000 loss Genius announced the same period the previous year.

“We are pleased to deliver another quarter of growth and group adjusted EBITDA profitability, and we remain on target to achieve our full-year goals set on our investor day at the start of 2022,” said Genius CEO Mark Locke. “This year has been characterised by strong execution as we continue to deploy innovative technology, win new customers and strengthen our key partnerships across the sports, betting, media and broadcastin..

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