The stakes are high for ESPN's long-awaited foray into sports betting. Head of sportsbook Mike Morrison believes the broadcasting behemoth will upend the established industry order.
“There was an inevitability about this,” ESPN’s Mike Morrison says of the sports giant’s move into betting.
Partnering Penn Entertainment to launch ESPN Bet brought years of speculation – and the operator’s partnership with Barstool Sports – to a close. This was momentous at every level.
First, the announcement came as a surprise. Penn’s sportsbook now connects with a vast audience, potentially catapulting the operator’s interactive business to the top tier of operators.
To the general news connoisseur, beloved multimedia behemoth the Walt Disney Company – owner of ESPN – entered the sports betting race.
ESPN Bet: A deal five years in the making
Sports betting is a natural extension for ESPN and speculation over deals with DraftKings and Caesars Entertainment was rife.
Head of sportsbook Morriso..