Tag Archives: Strategy

Light & Wonder completes $800m OpenBet sale

Light & Wonder completes $800m OpenBet sale

Light & Wonder has completed the sale of its OpenBet sports betting platform to Endeavor, three months after the initial planned closing date and for $400m less than was first agreed.

Endeavor – a sports media business that owns IMG Arena – will pay $750m in cash for OpenBet, plus 2.3 million Class A shares, worth $50m.

The sale forms part of a general streamlining of the Light & Wonder business, formerly known as Scientific Games. It also sold its lottery arm – which retained the Scientific Games name – in October of last year to private equity group Brookfield Business Partners.

The sale also follows the exit of Barry Cottle as Light & Wonder chief executive, with Matt Wilson serving in the role on a temporary basis until a full-time replacement is found.

Wilson said the new business can now focus on growth, now that it has a more clear focus on gaming, whether land-based, online or social.

“With the completion of the OpenBet divestiture and our now streamlined organisation, Li..

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FDJ opens talks over ZEturf Group acquisition

FDJ opens talks over ZEturf Group acquisition

French national lottery operator Française des Jeux (FDJ) has entered into exclusive negotiations over the acquisition of online horse racing and sports betting brand ZEturf Group.

Details of the talks or financial terms of the potential deal were not disclosed, but FDJ did state that the purchase would form part of wider plans to expand its presence in France’s online gambling market.

Founded in 2001, ZEturf employs approximately 100 staff and processed almost €800.0m (£701.6m/$802.5m) in wagers, including more than €100.0m in pool bets, in 2021.

According to FDJ, online horse racing betting accounts for more than 50% of ZEturf bets. This makes the business France’s second largest operator in this segment with a market share of around 20%.

In addition to its activities in France, ZEturf operates in the Netherlands, Belgium and Spain.

Should the acquisition proceed to the next stage, the deal would be subject to approval by competition and regulatory authorities

The talks come a..

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Amelco to launch in South Africa with new operator LulaBet

Amelco to launch in South Africa with new operator LulaBet

Sports betting platform provider Amelco is set to launch in South Africa, through a partnership with new operator LulaBet.

LulaBet is set to launch in the market this month, with an aim of being “South Africa’s premium sports betting and entertainment website”.

Amelco head of business development Brandon Walker said he expects the launch of Amelco’s product to have a major impact on the South African market.

“Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players,” he said. “Amelco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed.

“Together, we genuinely believe we can transform this market and we can’t wait to get started.”

Ian Gutteridge,..

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Dazn Bet goes live with UK “soft launch”

Dazn Bet goes live with UK “soft launch”

Dazn Bet – a new betting venture from streaming giant DAZN – has launched its beta product in the UK, the first market in which it is live.

The streaming business announced the launch of a new betting brand in April, which would be powered by technology from Pragmatic Play and named Dazn Bet.

Later that month, Dazn announced that Mark Kemp, who at the time was chief executive of BoyleSports, would lead the new betting brand.

The operator will do business under a Great Britain Gambling Commission licence held by One Click Limited. One Click had operated a number of B2C brands in Great Britain such as Casinoland and Royal Slots, before withdrawing from the market earlier this year.

Kemp said the the ultimate goal of Dazn Bet was to create a product that fully integrates betting into streaming. The business said it hoped to also integrate news updates, non-fungible tokens, tickets, and merchandise – as well as betting – into its streaming product in the near future.

“The initial laun..

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How social gaming set Bryan Bennett up to succeed at Betfred

How social gaming set Bryan Bennett up to succeed at Betfred

Bryan Bennett fought “800lb gorillas” working for a challenger brand in the social casino space, and that experience could prove crucial as he works to make Betfred USA Sports a key player in the sports betting sector.

The social casino boom of the early 2010s, sparked by what was then Caesars Interactive’s investment in Playtika in 2009, opened up a new audience to the gaming industry and sparked a wave of M&A. The likes of DoubleDown, Big Fish Games, Product Madness and Buffalo Studios were among those to sell at significant multiples.

The smaller challengers tended to have to fight for market share, which in turn saw the market leaders turn to them as acquisition targets to further shore up their strong positions.

Bryan Bennett entered the fray as vice president of marketing for slot developer Rocketplay, one of these challengers, and one that was ultimately snapped up by slot manufacturer AGS. This saw Bennett, who previously worked for strategy games developer Kabam and casua..

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Why MaximBet is more than a sum of its parts

Why MaximBet is more than a sum of its parts

When PASPA was repealed, Daniel Graetzer saw the biggest opportunity of his career. Having gone all-in on the market, he is now running a nationally recognised brand in MaximBet.

When it comes to partnerships between US media giants and sportsbooks, it tends to be the market leaders that get mentioned. It could be 888 using the Sports Illustrated brand for its US push. Or Penn National acquiring Barstool Sports and theScore to drive its growth.

The rampant speculation around ESPN moving into betting operations tends to cite DraftKings or Caesars as being its most likely partner. In short, the companies involved tend to be large, and listed.

But MaximBet, a challenger launched in 2021, has successfully pivoted from a Europe-focused, multibrand business into a US-focused, media brand-driven competitor.

And chief executive Daniel Graetzer is keen to stress that MaximBet is not just a gimmick – he’s building a new proposition for the US sportsbook industry.

Building betting into a..

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Flutter CEO: we are well-placed to “capitalise” on UK reforms

Flutter CEO: we are well-placed to “capitalise” on UK reforms

Flutter chief executive Peter Jackson said that he expects his business to ultimately be a winner from the results of the UK Gambling Act review, as Flutter’s scale will help it navigate changes while smaller businesses may exit the market.

The comments came during Flutter’s earnings call for the first half of 2022, following results in which the business revealed that its FanDuel brand had turned a profit during Q2.

Jackson (pictured) argued that in both the UK and Australia, Flutter’s businesses had “outgrown regulations”.

He discussed the introduction of point-of-consumption taxes in these markets as an example of a regulatory challenge that had a short-term negative impact, but made Flutter brands stronger in the long term.

“Our scale and operating leverage have allowed us to mitigate the impacts, both through operational efficiencies, and also through market share gains as smaller operators were required to exit from the market.”

In the presentation, Flutter also noted that ..

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FuboTV gaming business under strategic review with negative revenue

FuboTV gaming business under strategic review with negative revenue

Streaming provider FuboTV will implement a strategic review of its betting arm, after determining that it could not operate the business alone in the current economic environment.

Fubo chief executive David Gandler said that the business was determined to ensure that its betting product – created when it acquired Vigtory – would be fully integrated with its streaming service. However, he said it could not achieve this by building its own technology.

As a result, it has initiated a strategic review of the wagering business.

“We continue to believe that an integrated wagering platform, offering both live video and a sportsbook, will result in the best viewing and gaming experience for consumers,” Gandler said. “However, as we have evaluated how best to scale these capabilities in today’s market, we have concluded that we will no longer pursue this opportunity on our own.

“Accordingly, our interactive wagering business is under strategic review. We are in internal and external discu..

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Scout shareholders to vote on 90% share dilution next month

Scout shareholders to vote on 90% share dilution next month

Scout Gaming Group shareholders will vote next month on a share issue that would dilute existing holdings in the business by 90%.

Fantasy provider Scout announced that it would conduct a share issue in order to save the business in June, after it identified a SEK17m ($1.7m/£1.4m/€1.6m) commitment in its finances which it said it was previously unaware of.

The commitment will impact cash flow for third quarter of this year and have a negative effect on profit and loss in the quarter of around SEK5.5m.

As a result of the new cost, Scout leadership took drastic action to save the business, including laying off 68 employees, between its offices in Bergen in Norway and Lviv in Ukraine.

As well as the layoffs, Scout said it would issue 202.7 million new shares, diluting existing shares by 90%.

The board has now revealed more details of the share issue. Each shareholder will be offered the opportunity to buy nine more shares in the business, at SEK0.50 per share.

Scout said that the iss..

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BallyBet launches in New York six months after initial approvals

BallyBet launches in New York six months after initial approvals

Bally’s has launched its mobile betting product in New York, six months after the market launched and almost nine months after being announced as one of its nine licensees.

The operator was one of nine approved to launch through the state’s tender process, after the state approved two bids which each included a group of operators. The first operators in the state were approved to launch in January, with others following in February.

However, amid competitive marketing and the state’s 51% tax rate, Bally’s chair Soo Kim said the business was waiting until things looked more favourable before it would launch.

Now, though, the business has officially started taking bets in the empire state via its BallyBet sportsbook, powered by the Bet.Works platform it agreed to acquire in 2020.

“We are live and taking bets in the big apple on all the major sports,” Bally’s said. “NY-area sports bettors can now download our app on Android or iOS and start wagering today.”

New York is the sixth stat..

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