Tag Archives: Tally Technology

Following the numbers on free-to-play

Following the numbers on free-to-play

There’s no shortage of businesses in the free-to-play space, but Tally’s focus on data – perhaps influenced by its top executives’ time spend outside of gambling – makes it stand out. Fresh off a $4m funding round led by Acies Investments, Daniel O'Boyle speaks to CEO Brad Vettesse and COO Rupert Huelsey about the business.

There are some tried-and-tested business models for free-to-play betting-related games to bring in money without taking any real bets.

Some products offer paid unlockables, such as features or extra credits, which players can use real money to access.

Brad vettesse

Others exist as as entertainment in itself, usually used as a way to keep players coming back to betting sites, acting more as a piece of acquisition or retention software for operators.

But perhaps not enough attention has been given to the typical business model of most free-to-use products and services these days: gathering customer data.

So, is this type of data still a mostly untapped reso..

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Acies Investments leads $4m Tally Technology funding round

Acies Investments leads $4m Tally Technology funding round

Fan engagement platform Tally Technology has announced the closing of an oversubscribed $4.0m (£3.3m/€3.8m) series seed funding round led by Acies Investments, the venture fund led by former MGM CEO Jim Murren.

Founded in 2018, Tally develops free-to-play prediction game for brands, professional sports teams, leagues and media platforms, while it also gathers data on users’ gaming, wagering, brand preferences, consumer spending and other insights.

Tally currently works with a number of leading sports teams including National Football League franchises Los Angeles Rams, Green Bay Packers, Buffalo Bills, as well as National Basketball teams the Los Angeles Lakers and Atlanta Hawks.

Acies Investments has previously committed funds to the sports betting, sports technology, igaming and esports industries

With the closing of the series seed investment, Tally said it will use the funds continue to invest in its data platform, expand its operations and build a wider variety of game types.
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