Tag Archives: Tech & innovation

Following the numbers on free-to-play

Following the numbers on free-to-play

There’s no shortage of businesses in the free-to-play space, but Tally’s focus on data – perhaps influenced by its top executives’ time spent outside of gambling – makes it stand out. Fresh off a $4m funding round led by Acies Investments, Daniel O'Boyle speaks to CEO Brad Vettesse and COO Rupert Huelsey about the business.

There are some tried-and-tested business models for free-to-play betting-related games to bring in money without taking any real bets.

Some products offer paid unlockables, such as features or extra credits, which players can use real money to access.

Brad vettesse

Others exist as as entertainment in itself, usually used as a way to keep players coming back to betting sites, acting more as a piece of acquisition or retention software for operators.

But perhaps not enough attention has been given to the typical business model of most free-to-use products and services these days: gathering customer data.

So, is this type of data still a mostly untapped reso..

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Light & Wonder completes $800m OpenBet sale

Light & Wonder completes $800m OpenBet sale

Light & Wonder has completed the sale of its OpenBet sports betting platform to Endeavor, three months after the initial planned closing date and for $400m less than was first agreed.

Endeavor – a sports media business that owns IMG Arena – will pay $750m in cash for OpenBet, plus 2.3 million Class A shares, worth $50m.

The sale forms part of a general streamlining of the Light & Wonder business, formerly known as Scientific Games. It also sold its lottery arm – which retained the Scientific Games name – in October of last year to private equity group Brookfield Business Partners.

The sale also follows the exit of Barry Cottle as Light & Wonder chief executive, with Matt Wilson serving in the role on a temporary basis until a full-time replacement is found.

Wilson said the new business can now focus on growth, now that it has a more clear focus on gaming, whether land-based, online or social.

“With the completion of the OpenBet divestiture and our now streamlined organisation, Li..

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Sweden to open applications for B2B licences on 1 March

Sweden to open applications for B2B licences on 1 March

Sweden will open its application process for B2B supplier licences on 1 March 2023, regulator Spelinspektionen has announced, despite the fact the bill to implement these licences has not yet passed the legislature.

Currently, the bill to implement gambling software licences has not yet become law. The measure was proposed by the government in an effort to increase the level of channelisation in the Swedish market, but has not yet gone to a vote in the Riksdag.

While the results of Sweden’s recent election mean that the government that introduced the bill no longer holds a majority, Spelinspektionen said it was still working to ensure the bill could come into effect as planned if it is passed. The text of the bill says that the new licence regime will come into force on 1 July 2023.

In order to do this, it has now said that it will open applications for licences from 1 March 2023 and encouraged suppliers to prepare applications to be submitted from this date.

The regulator said the..

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Amelco to launch in South Africa with new operator LulaBet

Amelco to launch in South Africa with new operator LulaBet

Sports betting platform provider Amelco is set to launch in South Africa, through a partnership with new operator LulaBet.

LulaBet is set to launch in the market this month, with an aim of being “South Africa’s premium sports betting and entertainment website”.

Amelco head of business development Brandon Walker said he expects the launch of Amelco’s product to have a major impact on the South African market.

“Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players,” he said. “Amelco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed.

“Together, we genuinely believe we can transform this market and we can’t wait to get started.”

Ian Gutteridge,..

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Sportradar shares up 15% after raising full-year revenue guidance

Sportradar shares up 15% after raising full-year revenue guidance

Data provider Sportradar’s share price rocketed after it raised its full-year revenue guidance for 2022.

The announcement came as part of its second-quarter financial report, in which the provider also revealed that its revenue for the three months to 30 June was €177.2m, up 23.0% year-on-year.

In total, €29.1m of Sportradar’s revenue came from the US, up by 66.3% as the US market continued to expand. Rest-of-world betting services brought in €95.5m, up by 20.6% This, the business said, was mostly due to more focus on “higher-value-add” services such as managed betting services.

Rest-of-world audiovisual services to betting operators came to €39.7m, up by just short of 10% thanks mostly to new customers.

Other operations brought in a further €12.9m.

The business then paid €43.4m for purchased services and data licences, up 33.1%, plus €64.4m in personnel expenses, up 37.6%, €21.2m in other operating income, a slight increase, and €49.2m in depreciation and amortisation, up by 75.9..

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DIY or third-party: the sportsbook technology debate

DIY or third-party: the sportsbook technology debate

The debate over whether operators should build their own technology or use a third-party solution has raged for decades, but it appears to have grown more intense as the US market opens. However, as Daniel O’Boyle reports, it may not be a question with a clear answer

It’s said that if you want something done well, you should do it yourself.

That appears to be an adage many sports betting operators have taken to heart.

Hop on any earnings call for a US operator, and there will no doubt be plenty of mentions of “proprietary sportsbook technology”.

The demand among operators for in-house solutions is backed up by their money. In 2020, DraftKings merged with SBTech, valuing the supplier at $634.1m. Last year, Caesars acquired William Hill for $3.7bn, mostly for its proprietary technology.

Meanwhile, theScore announced a long process to build its own sportsbook technology, which surely played a major part in Penn National Gaming acquiring it for $2bn.

“I don’t want to get distracted b..

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Giving betting a voice

Giving betting a voice

Betting is becoming easier than ever as the industry aligns itself with technological breakthroughs. One of the most recent of these is speech technology, which allows machines to recognise spoken word and perform related commands. This has been widely integrated, with devices like Amazon’s virtual assistant Alexa being a staple in many homes.

Technology company Voxbet seeks to bring automation into the sports betting world, giving bettors the opportunity to speak a bet or tip into existence. Its technology also allows bettors to type their bet for further accessibility.

Jonathan Power, CEO and founder of Voxbet, speaks about what the company offers and how voice technology creates a unique betting experience.

What does Voxbet offer that other providers don’t? How do these elements offer like a unique experience for players?

We’re a technology provider that simplifies the navigation of a sportsbook. So if you think about how you navigate anything else online, like Amazon or eBay, ..

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Early takeaways from Ontario igaming

Early takeaways from Ontario igaming

With the first regulated igaming market to open to non-monopoly operators launching in a province with nearly 40% of the Canadian population, Ontario was always going to be an enticing prospect. Geoffrey Smorong provides analysis of the opening two months for iGB Affiliate.

On 4 April, the first Canadian province went live with a regulated igaming market for private operators, as Ontario officially opened its door to non-government operated online casinos and sportsbooks.

Ontario boasts a population of nearly 15 million, making it one of the largest new North American markets for regulated online gaming. The Ontario iGaming market will likely be a sizable one financially, as it’s expected to generate gross revenues of CA$989m by the end of this year and CA$1.86bn by 2026, according to VIXIO.

A couple of months have now passed, making this an ideal time to assess how the launch of the expanded igaming market in Ontario has gone so far.

Early engagement

The Ontario igaming marke..

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Crypto wagering: The forces driving growth

Crypto wagering: The forces driving growth

iGB brings readers a new column, from Tom Waterhouse of WaterhouseVC. In this first instalment, he analyses the businesses that will drive growth and adoption in cryptocurrency wagering.

The growth of crypto wagering and Web 3.0 are turning traditional wagering on its head.

The entire real-world wagering ecosystem is being rebuilt in virtual worlds like Decentraland, presenting opportunities and risks to established operators.

In Decentraland, players must first purchase or transfer cryptocurrency (MANA or DAI) tokens to their Decentral Games wallet, which they can stake on certain games.

Online crypto operators, which have a similar UX to online fiat operators like FanDuel and DraftKings, are already recording extraordinary turnover.

Source: SoftSwiss

In Q3 2021, the total number of bets placed using cryptocurrency increased by 181% yoy, while the share of bets in crypto (43.3%) is fast approaching par with fiat (source: Softswiss).

Source: Softswiss

For example, crypto-fo..

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Genius Q1 revenue exceeds targets but stock-based costs mean losses grow

Genius Q1 revenue exceeds targets but stock-based costs mean losses grow

Data provider Genius reported Q1 revenue of $85.9m, 59.9% ahead of Q1 of 2021 and 10% above expectations, but stock-based expenses meant its net loss widened almost eightfold.

Betting technology, content and services brought in $49.7m, which was up by 27.4% from Q1 of 2021. The majority of the increase, $7.3m, was due to new customers.

Media technology, content and services experienced the fastest growth, up by 157.3% to $24.1m. This, Genius said, was “primarily driven by the acquisition of new customers in the Americas and Europe primarily for programmatic advertising services, and the inclusion of revenues from recent acquisitions”.

Sports technology and services brought in $12.1m, up 124.0%. Most of this growth was also acquisition-related, with Genius highlighting the acquisition of Second Spectrum.

Looking at a geographical breakdown of revenue, just over half – $44.2m – came from Europe, up 11.3%. The Americas brought in $36.0m, up 246.1%, while revenue from the rest of the w..

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