Marese O’Hagan speaks to Luka Pataky, chief product officer, computer vision at Sportradar about how Sportradar’s computer vision technology could revolutionise sports betting for good.
In a market as crowded as sports betting, artificial intelligence (AI) technologies like computer vision must continually reinvent themselves in order to remain relevant.
Arguably, it has a well-founded basis in this space, having begun as a completely different project close to 10 years ago.
“Before this role, I was head of innovation at Sportradar, and that’s how we started this computer vision journey as well – it was an innovation project that actually grew,” says Pataky.
Pataky acknowledges that similar technologies have been around for a long time, existing well outside the realms of sports betting.
“It’s not a new area,” he admits. “Computer vision has been around for decades, and in some industries it has been used a lot – manufacturing, production lines.”
In describing exactly what comput..