Tag Archives: Tech & innovation

US sports betting: Is micro betting the sports equivalent of igaming?

US sports betting: Is micro betting the sports equivalent of igaming?

As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.

Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.

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In-play betting – Market potential

Micro betting – Market potential

Micro betting – Current performance

Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.

Other benefits of a high frequency, low price sports betting product include:

Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of ‘casual’ players – therefore red..

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How crypto could be embedded in online betting

How crypto could be embedded in online betting

Tom Waterhouse of WaterhouseVC revisits the subject of crypto wagering, and whether it could be central to next-gen sportsbook platforms.

In May, we discussed the significant opportunity in crypto betting, which is growing gross gaming revenue (GGR) at 36.6% per annum.

Online crypto operators have a similar user experience to online fiat operators. The likes of Stake.com and Sportsbet.io already record extraordinary turnover.

White label platform solutions for crypto betting operators are leveraged to the growth of crypto wagering as a whole. This means they are not exposed to the operational and regulatory risk of a single crypto wagering business.

Global crypto wagering data for total bets and GGR. Source: Softswiss.

Existing wagering platforms

Many fiat operators rely on white label sportsbook and igaming platform solutions, such as Kambi, OpenBet and SBTech.

A selection of white label sportsbook and iGaming platforms built for fiat operators. Source: Waterhouse VC.

Howev..

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Genius Sports enters NFL data and betting deal with TSN+

Genius Sports enters NFL data and betting deal with TSN+

Genius Sports has entered into a partnership with Canadian sports channel The Sports Network (TSN), wherein Genius will supply TSN’s streaming platform TSN+ with its proprietary data feed for NFL games.

Under the terms of the agreement, Genius will deliver its real-time overlays to TSN+ which will include graphics and visualisations as well as its Next Gen Stats (NGS) data.

Since April 2021, the sports data business has been the official data partner of the league – an agreement which was expanded to include streaming options for US operators in November 2022.

Read the full story on IGB North America

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Kambi to pursue efficiencies as it aims for €150m profit goal

Kambi to pursue efficiencies as it aims for €150m profit goal

Kambi expects to pursue a more personnel-light strategy within its trading department by 2027 as it pivots to an algorithm-led approach in order to hit an ambitious long-term operating profit target.

Kambi this morning revealed a €150m (£130.9m/$161.9m) earnings before interest and tax (EBIT) target for 2027 and, in a capital markets day, executives outlined how the business intends to reach that figure.

The business also revealed that it expected revenue in 2027 to be between two and three times the size of its 2022 revenue. As the relative growth in EBIT would be larger than the relative growth in revenue, this suggested that Kambi hopes to increase its profit margins as it expands.

Now, the supplier has provided more detail of this, with a pivot towards more algorithmic trading helping to drive the projected increase in efficiency.

Kambi embracing algorithmic trading

Kambi deputy chief executive Erik Lögdberg described this pivot as “third-generation sports betting”. He said th..

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Fanatics confirms Amelco will power its sportsbook

Fanatics confirms Amelco will power its sportsbook

Sports apparel giant Fanatics will use Amelco’s source code to power its sports betting product, the business announced in a Massachusetts licensing meeting.

Fanatics had long made its intentions to enter the world of sports betting known. The business was part of an application for a licence in New York back in 2021, while last year it created a betting and gaming arm and made a number of major hires within this division.

The business has also applied for a number of licences. Besides Massachusetts, it also received a retail betting licence in Maryland and is approved in Ohio.

Amelco source code for Fanatics

However, the technology it intended to use had remained unknown. Reports claimed that Fanatics would use Amelco’s source code as far back as April 2022, but at the time the operator said that there was no deal in place with the supplier.

Later reports alleged that Fanatics would acquire German sportsbook operator Tipico and use its platform, but Fanatics opted not to comment ..

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PMU aims to increase stakes by €1bn by 2025

PMU aims to increase stakes by €1bn by 2025

French horse racing operator Pari-Mutuel Urbain (PMU) announced a three-year strategic vision to grow its annual stakes by €1bn and to increase its total number of customers to four million.

The business outlined a series of transformations for the company in the period including a “global approach” to PMU’s growth, the deployment of new technology and the development of marketing channels.

“By 2025, PMU will write a new page in its business plan,” said PMU managing director Emmanuelle Malecaze-Doublet. “Our objective of generating €1bn in additional stakes in 2025 and of having more than four million customers is ambitious and based on a collective spirit of conquest. During this period, PMU will develop its employer brand and its engagement policy to attract and retain talent.”

pmu aims to exceed four million total customers by 2025

Malecaze-Doublet elaborated on the specific loci within the business that would be a focus for transformation.

“The transformation of the company w..

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Improving the customer experience: What can operators and affiliates do?

Improving the customer experience: What can operators and affiliates do?

As bettors seek improved customer experiences, operators and affiliates are under pressure to acquire, retain, and develop loyal customers. What steps can be taken to improve customer satisfaction and loyalty?

Welcome to the penultimate episode in our five-part consumer insight series focused on customer acquisition, retention and development in the North American sports betting and igaming industry.

In the previous three episodes, we have reviewed the inevitable challenges likely to be faced by consumers when registering for a new account, the day-to-day frustrations consumers cite resulting in a lack of loyalty, and the truth behind what consumers really care about when selecting which operator to place their bets with.

In this week’s episode, we will outline three actionable steps operators and affiliates can take to better serve their respective consumers as they search for the much revered consumer loyalty that has been missing in the industry so far.

Using Betting Hero’s pr..

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CDI to develop DraftKings horse racing offering

CDI to develop DraftKings horse racing offering

Race track and gaming business Churchill Downs Incorporated (CDI) has entered into a multi-year agreement with DraftKings to develop DK Horse, a pari-mutuel wagering horse racing product for the sports betting operator.

CDI’s B2B horse racing subsidiary TwinSpires will develop the white-label solution. This will involve providing the company’s advanced deposit wagering technology to DraftKings.

While TwinSpires initially started life as CDI’s B2C online betting and casino platform, the business pivoted to being a B2B provider after facing intense market competition in 2021.

Under the terms of the deal, CDI will also provide the pari-mutuel wagering rights to content that the business owns or controls, such as the Kentucky Oaks and Kentucky Derby. CDI will also provide additional horse racing content on the operator’s behalf.

“We are excited to collaborate with Churchill Downs Incorporated, not only to give our existing customers an opportunity to engage with pari-mutuel horse wa..

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Metric partners Racebook HQ for trading services

Metric partners Racebook HQ for trading services

Sports betting supplier Metric Gaming has partnered with Racebook HQ to offer managed trading services to horse racing operators.

Through the partnership, Racebook HQ will use automated decision makers to offer pricing “on products that are notoriously difficult to trade” across horse racing, greyhound racing and trotting.

“We are extremely excited to announce this partnership and could not have found a better partner in Metric Gaming,” Racebook HQ chief executive Sam Ford said. “Technology is at the core of what we do at Racebook HQ, and Metric Gaming clearly hold the same aspirations to create premium products and services for the global betting and gaming industry.”

Metric Gaming and Racebook HQ: similar outlook

Metric Gaming CEO Keith Hayes said that Metric and Racebook – which is backed by professional racing bettor Zeljko Ranogajec – shared a similar outlook on the global betting landscape.

“RBHQ is the dominant racing provider globally and from our very first conversations,..

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Sportradar raises guidance after US segment turns Q3 profit

Sportradar raises guidance after US segment turns Q3 profit

Sportradar raised its full-year guidance after it reported a 30.7% revenue increase to €178.8m and said its US segment turned a profit in Q3.

Sportradar reported that revenue from the United States was up by 61.2% to €31.6m.

“This growth was driven by a strong increase of US betting services, driven by cross-selling non-data products to betting operators as well as benefiting from our customers’ growth as a result of a development in the underlying market and new states legalising betting,” the group said.

Rest-of-world betting services was the largest segment of the business, with revenue up 28.4% from Q3 of 2021.

This, Sportradar said, was mostly due to clients using more products in which Sportradar receives a higher revenue share, such as as managed betting services.

“This growth was driven primarily by increased sales of our higher value-add offerings including managed betting services, which increased 84% to €38.2 million, and live odds services, which increased 12% to €27..

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