An existing partnership between Novo Interactive's AdmiralBet and German football club Hamburger SV – also known as HSV – has been extended until 30 June 2024.
AdmiralBet has been the exclusive sports betting partner of Hamburger SV since 2019.
As part of the extension, AdmiralBet will provide content to Hamburger SV’s digital channels, which will include its AdmiralBet series.
AdmiralBet branding will also be present on video and LED boards at Hamburger SV’s home stadium, Volkparkstadion.
Additionally, during the second half of the club’s season, AdmiralBet and Hamburger SV will operate the AdmiralBet numbers game, an interactive tool where fans can test their knowledge of Hamburger SV on match days and compete with friends.
“It is a great honour for us to continue to be a partner of HSV,” said Florian Hermann, director of marketing and operations at Novo Interactive. “The fans and the passion for football are our focus.”
“We are underscoring this with the extension of the sponsorship. We are therefore pleased to be able to continue the trusting partnership in the coming season.”
Jonas Boldt, board member at HSV Fußball AG, added: “The cooperation between HSV and AdmiralBet is characterised by reliability and mutual trust, which illustrates the extension of the partnership to a total of five years.”
“It’s exciting to see how joint projects that combine both business areas lead to creative content formats for our fans.”