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Genius Sports agrees data distribution deal with XFL
February 17, 2023

Genius Sports agrees data distribution deal with XFL

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Sports data business Genius Sports has agreed to a new data distribution and fan engagement partnership with minor football league XFL.

As part of the deal, the XFL has granted Genius exclusive rights to distribute official data from all XFL games to its media and betting partnerships.

As such, Genius Sports is now the XFL’s official betting data distribution partner and free-to-play provider.

Genius Sports’ executive vice president, Sean Conroy, said that having a comprehensive data policy is an important part of a sports organisation’s financial success.

“For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important,” he said. “We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution.”

genius argued that a data strategy is vital to the success of a sporting league

XFL Pick‘Em

The deal al..

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Playtech enters F2P and DFS partnership with ITP
February 16, 2023

Playtech enters F2P and DFS partnership with ITP

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Inside The Pocket (ITP) and Playtech have entered into a strategic partnership, which will see ITP's free-to-play (F2P) and daily fantasy sports (DFS) platform offered to Playtech's international operator partners.

As part of the deal, over 100 F2P and DFS games will be offered to a number of Playtech’s operators around the world, giving ITP a “broader scope” in the market.

This distribution will occur “territory-by-territory”.

The deal will allow ITP to establish itself as a tool for Playtech customers, wherein they can take advantage of ITP’s acquisition and retention tools.

“The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech,” said Anthony Evans vice president of strategy at Playtech. “ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets.”

“We’re looking forward to how these games perform for the end user across this diverse ..

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CDI closes $197.2m sale of Arlington Heights property to Chicago Bears
February 16, 2023

CDI closes $197.2m sale of Arlington Heights property to Chicago Bears

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Churchill Downs Incorporated (CDI) has completed the sale of a property in Arlington Heights, Illinois, to nearby National Football League (NFL) franchise the Chicago Bears.

The initial deal was struck in September 2021, with the Bears having agreed to pay $197.2m to acquire the 326-acre site, which is currently home to Arlington Heights Racecourse.

The racecourse opened in 1927 and upon closure had a capacity of 35,000 seats. The venue had not hosted any form of racing since the deal with the Bears was agreed in 2021.

Read the full story on iGB North America.

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AdmiralBet and Hamburger SV extend partnership
February 15, 2023

AdmiralBet and Hamburger SV extend partnership

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An existing partnership between Novo Interactive's AdmiralBet and German football club Hamburger SV – also known as HSV – has been extended until 30 June 2024.

AdmiralBet has been the exclusive sports betting partner of Hamburger SV since 2019.

As part of the extension, AdmiralBet will provide content to Hamburger SV’s digital channels, which will include its AdmiralBet series.

AdmiralBet branding will also be present on video and LED boards at Hamburger SV’s home stadium, Volkparkstadion.

Additionally, during the second half of the club’s season, AdmiralBet and Hamburger SV will operate the AdmiralBet numbers game, an interactive tool where fans can test their knowledge of Hamburger SV on match days and compete with friends.

“It is a great honour for us to continue to be a partner of HSV,” said Florian Hermann, director of marketing and operations at Novo Interactive. “The fans and the passion for football are our focus.”

“We are underscoring this with the extension of ..

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Iowa sports betting revenue rises despite handle drop in January
February 15, 2023

Iowa sports betting revenue rises despite handle drop in January

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Sports betting revenue in Iowa increased 15.4% year-on-year in January despite consumers in the state spending less on wagering.

Revenue for the month amounted to $16.5m, an increase from $14.3m in January last year but 19.1% behind $20.4m in December 2022.

Of this total, $15.3m was generated through online sports betting, while the remaining $1.3m in revenue came from retail wagering.

Read the full story on iGB North America.

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BetParx launches in Ohio through Memorial Tournament partnership
February 14, 2023

BetParx launches in Ohio through Memorial Tournament partnership

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BetParx has launched mobile sports betting in Ohio through a partnership with PGA Tour golf tournament, the Memorial Tournament.

Through the deal, patrons in Ohio can wager on BetParx’s sportsbook app.

In addition, for the second consecutive year, BetParx will be the exclusive mobile sports betting sponsor of the Memorial Tournament in Dublin, Ohio.

Read the full story on iGB North America.

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Indiana sports betting handle down year-on-year in January
February 14, 2023

Indiana sports betting handle down year-on-year in January

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Players in Indiana wagered $427.2m betting on sports in January, down 14.9% year-on-year, though the state still reported an increase in revenue.

Consumer spending was down from $500.1m in January last year but 1.0% up from $431.5m in December 2022.

Basketball proved the most popular sport among players with $155.6m in bets during the month, while football drew $90.6m in wagers. Parlay bets reached $124.7m and other sports $55.6m.

Read the full story on iGB North America.

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