MyRacehorse, a micro-share horse racing syndicate, has hired ex-Betfair head of racing Will De Nardo to lead on its UK and Ireland marketing efforts.
De Nardo has been appointed as MyRacehorse’s UK and Ireland marketing director and global gaming advisor.
In his new role, he will lead the company’s customer base expansion.
De Nardo joins MyRacehorse after close to 10 years working at various Flutter Entertainment brands, spending time at Sky Betting & Gaming and FoxBet before moving on to Betfair.
“Will brings an additional and important marketing skill set to our UK and Ireland business due to his invaluable experience at Flutter,” said MyRacehorse managing partner Jules Pittam.
“He will be influential in enhancing the owner experience as well as working with new partners as he develops gaming opportunities around the world. We are delighted to have someone of such high calibre join the team.”
De Nardo said he was “thrilled” to be joining the US-based syndicate, adding that it would be his aim to replicate MyRacehorse’s success in other markets for the UK and Ireland.
“The passion MyRacehorse has for delivering best-in-class experiences for its owners was clear to me from the beginning and I’m excited to be able to help deliver this unique ownership model to racing fans across the UK and Ireland.”