iGB has entered into a strategic partnership with Glücksspielwesen.de, the gambling-focused arm of Germany’s monthly news title for public servants, Behörden Spiegel.
Under the agreement, iGB will leverage its audience to connect the gambling industry with Glücksspielwesen’s network of policy analysts, advisers and politicians.
iGB will work with Glücksspielwesen on joint activations including content initiatives such as webinars. The deal also covers event support, with the aim of bringing together gaming operators and suppliers with Germany’s political classes.
The partnership comes in the wake of Germany’s reregulation of gambling. Earlier this year, the country welcomed Gemeinsamen Glücksspielbehörde der Länder (GGL) as its new federal regulator to oversee the market.
Creating a forum for engagement
“Clarion Gaming, the parent company of iGB, is clearly the champion of information in the gaming and gambling industry,” Behörden Spiegel senior consultant Robert Hess said. “Glücksspielwesen.de is a trusted information platform in the German-speaking region. Both partners fit together perfectly and the alliance will result in a lot of synergies.
“Both networks complement one another with their respective strengths and will help each other to expand their reach as reputable sources of information in all matters relating to the exciting market of gaming and gambling.”
Clarion Gaming’s B2B global content director Robin Harrison said the partnership provides a forum for industry professionals and policymakers to engage on level terms.
“We’re committed to harnessing our extensive international network to advance the interests of gaming and gambling.
“We’re excited to partner with an organisation that shares our commitment to showcasing the positive social and economic contribution made by the industry, while advocating for a safer, more sustainable and diverse sector.”