SunBet eyes African expansion with Sportingtech partnership

Africa-focused online bookmaker SunBet has entered into a partnership with betting and gaming platform provider Sportingtech as it intends to expand into three new territories on the continent.

Under the deal, SunBet, which is owned by South Africa-based casino and resort giant Sun International, will have access to Sportingtech’s Quantum platform.

Quantum covers more than 65 sports, 9,000 games and over 1,000 betting markets, with SunBet to roll out the platform in its existing markets and new regions across Africa.

SunBet did not disclose the countries into which it intends to expand but did say it has highlighted “three well-established territories” as target markets.

“This collaboration will benefit us massively as we continue to expand,” SunBet’s general manager Simon Gregory said. “Bringing both in-depth expertise and high-quality product offering, Sportingtech is the ideal partner for us in this venture and look forward to growing these African markets together.”

Sportingtech’s director of sales in Africa Mark Schmidt added: “Established markets in Africa have significant potential and moving into them alongside SunBet is sure to demonstrate the strength and diversity of Quantum on yet another international stage.

“The backing of such a high-profile operator is testament to the strength of our offering, and we look forward to bringing a superior experience to bettors in these markets.”

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