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William Hill named as Grand National’s official betting partner
February 20, 2023

William Hill named as Grand National’s official betting partner

Bookiecity

William Hill has been named as the official betting partner of the Grand National in a three-year deal.

As well as being the official betting partner, the deal will see William Hill named as the sponsor of three races held at the Aintree racetrack during the Grand National.

The festival runs from 13-15 April.

The three races are the Grade 1 William Hill Aintree Hurdle on 13 April, the William Hill Handicap Hurdle on 14 April and the Grade 3 William Hill Handicap Chase on 15 April.

Non-runner, money-back

william hill will be offering bets with non-runner, money-back terms

Daryl West, William Hill’s head of sponsorship, social and PR said the company was “delighted” to be involved as the event’s official betting partner for the next three years.

“The Grand National Festival at Aintree is one of the pinnacles of the National Hunt calendar and we are delighted to be involved as the official betting partner for the next three years,” he said.

“Horseracing is a vital part of our heri..

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888’s Howard Mittman on Betting 2.0
November 1, 2022

888’s Howard Mittman on Betting 2.0

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Sports betting 1.0 was all about acquisition and, as it moves into sports betting 2.0, product is the key differentiator for sportsbook operators, according to 888 Holdings’ US president Howard Mittman. Robin Harrison hears how Mittman is developing a media-led, content-driven offering that leverages the power of the Sports Illustrated brand.

888 Holdings’ Howard Mittman sees sports betting as a “cultural phenomenon” in the US, sitting at the centre of sports, media technology and betting.

For Mittman, this makes his role at the operator, where he has served as president of US operations since April, a perfect fit.

“Throughout my career, the experiences I have enjoyed the most are ones where I found myself at interesting cross-sections,” he says. “Whether it was technology and culture, fashion and culture, or sports and culture.

Howard Mittman has served as president, US for 888 Holdings since April 2022

“This creates an interesting opportunity to have a perch and a purview tha..

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Michigan names 888 as Hannahville tribe’s sports betting provider
September 8, 2022

Michigan names 888 as Hannahville tribe’s sports betting provider

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The Michigan Gaming Control Board (MGCB) has approved 888 Holdings subsidiary VHL Michigan LLC as the new online sports betting provider for the Hannahville Indian Community.

The Hannahville tribe initially entered into a platform agreement with Churchill Downs Incorporated’s (CDI) TwinSpires B2B sports betting business, but were forced to find a new supplier following CDI’s announcement that it would be re-orientating to provide a more focused horse racing product.

The community operates the Island Resort and Casino in Harris, Michigan – with the tribe’s online site continuing to trade under the Sports Illustrated brand name.

MGCB executive director Henry Williams said: “The Hannahville tribe is the first operator in Michigan to change platform providers since internet gaming and sports betting began here in January 2021. The tribe has found another experienced partner, and I wish them continued success.”

[Read full story on iGB North America]

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888 shareholders to vote on WIlliam Hill acquisition on 16 May
April 29, 2022

888 shareholders to vote on WIlliam Hill acquisition on 16 May

Bookiecity

888 shareholders are set to vote on 16 May to approve the business’ acquisition of William Hill’s non-US assets from Caesars.

As the William Hill assets are larger than the current 888 business, the merger – agreed in September 2021 – is considered a reverse takeover, and so must be approved by shareholders of 888. In a prospectus to shareholders, 888’s board outlined why it backed the deal, and provided more information about both William Hill and the effect of the Gambling Act review on the combined business.

Shareholders will meet at 10:00 am on 16 May in London to consider the deal. Those who cannot attend in person may apply for a proxy vote by 11 May.

The prospectus comes less than a month after 888 and Caesars agreed to reduce the purchase price to acquire the assets by £250m (€297.9m/$315.0m), with the cash portion of the deal now set at £584.9m instead of £834.9m.

This, it said, was due to a “change in the macro-economic and regulatory environment”. Most notably, it said t..

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