Tag Archives: Management

Inspired Entertainment promotes Pierce to CEO 

Inspired Entertainment promotes Pierce to CEO 

Inspired Entertainment has promoted its current president and chief operating officer Brooks H Pierce to the role of chief executive.

Pierce succeeds former CEO, A Lorne Weil, who has subsequently been promoted to executive chair of the supplier’s board.

Besides his CEO duties, Pierce will also continue in his role as chief operating officer and have additional oversight on company strategy.

As part of the promotion, Pierce’s terms of employment have been extended to 31 December 2026. His base salary has increased to $585,000 with a bonus eligibility of up to 110% of his annual salary, meaning he could earn up to $1.2m depending on performance.

Alongside Pierce’s promotion, executive chairman Weil’s terms of employment have been extended to 31 December 2027.

Weil’s updated terms of employment include a salary increase to $800,000 per annum, and an 80,000 yearly limit on shares.

The business said the leadership changes were part of a wider plan to streamline strategic oversi..

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No ordinary Joe

No ordinary Joe

If anyone can lay claim to having been in and among the events that have completely reshaped the global betting and gaming market in the four-and-a-half years since PASPA fell it is Joe Asher, writes Scott Longley. The former CEO at William Hill US now heads up sports betting at IGT and recently joined as shareholder and advisory board member at USAbility and is ready for the next challenges that will be thrown up in an expanding market.

In some senses, the decision by the US Supreme Court to bring down PASPA acted like a meteorite hitting the betting and gaming sector.

In that moment, in May 2018, everything changed and everyone involved in the global industry have been living with that transformed landscape ever since.

But for Joe Asher, at the time the chief executive of what was then still called William Hill US, the decision of the country’s top judges was very far from having just landed out of nowhere.

In the room where it happened

It was a ruling that had been signalled ..

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MaximBet ceases operations amid “challenging” macroeconomic conditions

MaximBet ceases operations amid “challenging” macroeconomic conditions

Online gambling operator MaximBet has ceased all operations with immediate effect citing “challenging macroeconomic conditions” and an “increasingly cost prohibitive marketplace”.

MaximBet announced the decision in a message to customers, saying they will have until December 15 to withdraw any funds in their accounts. After this date, any remaining balances will be refunded via check sent to the address on the account.

Players are no longer able to deposit more funds or place net bets, but MaximBet said that it would settle any existing bets in line with its MaximBet House Rules until December 15. At this point, MaximBet said bets will be cashed out at “current fair value market pricing” and player balances will be returned via check.

MaximBet was founded in April of 2021 through a collaboration between sports betting operator Carousel Group and media brand Maxim, supported by a $50m investment from the xSigma subsidiary of Chinese engineering business ZK International.

At the time..

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How social gaming set Bryan Bennett up to succeed at Betfred

How social gaming set Bryan Bennett up to succeed at Betfred

Bryan Bennett fought “800lb gorillas” working for a challenger brand in the social casino space, and that experience could prove crucial as he works to make Betfred USA Sports a key player in the sports betting sector.

The social casino boom of the early 2010s, sparked by what was then Caesars Interactive’s investment in Playtika in 2009, opened up a new audience to the gaming industry and sparked a wave of M&A. The likes of DoubleDown, Big Fish Games, Product Madness and Buffalo Studios were among those to sell at significant multiples.

The smaller challengers tended to have to fight for market share, which in turn saw the market leaders turn to them as acquisition targets to further shore up their strong positions.

Bryan Bennett entered the fray as vice president of marketing for slot developer Rocketplay, one of these challengers, and one that was ultimately snapped up by slot manufacturer AGS. This saw Bennett, who previously worked for strategy games developer Kabam and casua..

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Why MaximBet is more than a sum of its parts

Why MaximBet is more than a sum of its parts

When PASPA was repealed, Daniel Graetzer saw the biggest opportunity of his career. Having gone all-in on the market, he is now running a nationally recognised brand in MaximBet.

When it comes to partnerships between US media giants and sportsbooks, it tends to be the market leaders that get mentioned. It could be 888 using the Sports Illustrated brand for its US push. Or Penn National acquiring Barstool Sports and theScore to drive its growth.

The rampant speculation around ESPN moving into betting operations tends to cite DraftKings or Caesars as being its most likely partner. In short, the companies involved tend to be large, and listed.

But MaximBet, a challenger launched in 2021, has successfully pivoted from a Europe-focused, multibrand business into a US-focused, media brand-driven competitor.

And chief executive Daniel Graetzer is keen to stress that MaximBet is not just a gimmick – he’s building a new proposition for the US sportsbook industry.

Building betting into a..

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iGB Live! targets 4,500 visitors for 2022 edition

iGB Live! targets 4,500 visitors for 2022 edition

Clarion Gaming is gearing up for the 2022 edition of iGB Live!, which aims to build last year’s successful return to Amsterdam.

The iGB team has unveiled a new campaign slogan for the 2022 show, with ‘Connect. Converse. Convert.’ designed to emphasise the unique aspects of the event, which runs from 5-8 July at the RAI Amsterdam.

iGB Live! brings together the B2B and affiliate communities, allowing delegates to connect and converse with suppliers, and convert these insights into growth opportunities for their businesses.

Attendees will be able to network with over 4,000 visitors – with a target of 4,500 – and 250 exhibitors during the event.

“Last year’s edition of iGB Live! raised the bar in terms of engagement with an independent satisfaction survey conducted by exhibition research specialists Explori placing it among an elite top 2% when benchmarked against other exhibitions,” said Naomi Barton, portfolio director responsible for the iGB brand at Clarion Gaming.

“For 2022, we ..

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Fanatics files trademark application for BetFanatics

Fanatics files trademark application for BetFanatics

US sports apparel supplier Fanatics has filed a trademark application for the brand name BetFanatics.

In two trademarks filed to the US Patent and Trademark Office, BetFanatics is listed as a “downloadable mobile application for betting and gaming”, as well as for use in fantasy sports leagues and for providing previews, alerts, replays, video clips of sporting competitions, and webcam feeds of sports.

The trademark also applies to casino facilities and online gaming, including free-to-play gaming.

This follows prior filings for Fanatics Casino and Fanatics Sportsbook, both filed in October.

Fanatics Sportsbook was given the same description as BetFanatics.

Fanatics casino, meanwhile, is listed as “a website for online gambling” as well as “betting and gambling services and information services relating thereto”.

Logos were also provided for BetFanatics and Fanatics Casino, both simply made up of the brand name in a serif font.

The news follows reports – which were later quashed..

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Crypto wagering: The forces driving growth

Crypto wagering: The forces driving growth

iGB brings readers a new column, from Tom Waterhouse of WaterhouseVC. In this first instalment, he analyses the businesses that will drive growth and adoption in cryptocurrency wagering.

The growth of crypto wagering and Web 3.0 are turning traditional wagering on its head.

The entire real-world wagering ecosystem is being rebuilt in virtual worlds like Decentraland, presenting opportunities and risks to established operators.

In Decentraland, players must first purchase or transfer cryptocurrency (MANA or DAI) tokens to their Decentral Games wallet, which they can stake on certain games.

Online crypto operators, which have a similar UX to online fiat operators like FanDuel and DraftKings, are already recording extraordinary turnover.

Source: SoftSwiss

In Q3 2021, the total number of bets placed using cryptocurrency increased by 181% yoy, while the share of bets in crypto (43.3%) is fast approaching par with fiat (source: Softswiss).

Source: Softswiss

For example, crypto-fo..

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GiG: Media rules supreme, but platform potential grows

GiG: Media rules supreme, but platform potential grows

Another record peak for Gaming Innovation Group’s (GiG) media division was the highlight of the supplier’s first quarter results, but the platform arm is poised for a potentially transformational year.

Gaming Innovation Group reported revenue of €19.1m for the three months to 31 March, representing its second consecutive record-breaking quarter.

Key to this was the ongoing performance of its media arm, which reported a 40.0% year-on-year jump in revenue to €14.1m for the first quarter of the year. The affiliate business, chief executive Richard Brown explains, took a massive leap forward with player intake hitting a record 69,800 for Q1, and intake from its paid campaigns up 160% year-over-year.

“We’ve been launching quietly in a number of markets,” he explains. “Over 12 to 18 months, we launch, analyse and optimise. Once we’ve managed to ascertain the optimum return on investment we ramp up marketing spend.”

Richard Brown, GiG CEO

While there has been a marginal decline in pla..

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Feeding the marketing furnace

Feeding the marketing furnace

As Q1 results season gets underway, US sportsbook operators are increasingly looking to refine their customer acquisition approaches.

In the US, sports betting is everywhere. Morning commute billboards, YouTube interstitials, TV commercials, influencer posts…marketing channels are saturated with imagery and copy encouraging new bettors to join the fray.

It should be no surprise, considering the ongoing mass expansion of sportsbooks and online betting sites in the US. With every newly regulated market comes new advertising and marketing campaigns.

Ad channels are brimming with attempts to bring sports fans, curious bettors, or other newcomers into the fold. It takes a careful, well-researched touch to succeed in marketing a sports betting site, especially in the piecemeal and sometimes chaotic US geographies with varying regulatory and legal requirements.

By this point, many big-name operators have staked their claim and continue to market to potential long-term customers. There’s s..

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