GiG banks on the power of two
Richard Brown’s tenure as Gaming Innovation Group (GiG) chief executive began with a major change of direction, with the sale of its B2C assets to Betsson. Almost four years on, and with business booming for the B2B supplier, he’s poised to make another huge call with plans to split the business into media and platform suppliers.
When he was confirmed as permanent CEO of Gaming Innovation Group (GiG) in November 2019, Richard Brown pledged a focus “on delivery, execution and optimisation, putting us on a path for great focus and renewed growth”.
The business reported revenue of €43.0m for 2019, at a time it encompassed B2C operations; a platform business, and affiliate marketing operations under the GiG Media banner. Brown then divested the B2C operations to Betsson early in 2020.
This, he’s explained previously, created a focused business, with staff putting all efforts into the B2B platform and media operations.
In 2022, Brown’s third full year as GiG CEO, revenue hit €90.1m, ..