Fanatics confirms Amelco will power its sportsbook

Sports apparel giant Fanatics will use Amelco’s source code to power its sports betting product, the business announced in a Massachusetts licensing meeting.

Fanatics had long made its intentions to enter the world of sports betting known. The business was part of an application for a licence in New York back in 2021, while last year it created a betting and gaming arm and made a number of major hires within this division.

The business has also applied for a number of licences. Besides Massachusetts, it also received a retail betting licence in Maryland and is approved in Ohio.

Amelco source code for Fanatics

However, the technology it intended to use had remained unknown. Reports claimed that Fanatics would use Amelco’s source code as far back as April 2022, but at the time the operator said that there was no deal in place with the supplier.

Later reports alleged that Fanatics would acquire German sportsbook operator Tipico and use its platform, but Fanatics opted not to comment on those claims.

During a presentation to state gaming commissioners over its application for a sports betting licence in Massachusetts, Fanatics chief product officer Scot McClintic revealed that Fanatics would be using a platform developed by Amelco.

“Our core platform is powered by Amelco, particularly the player account management system and sports wagering system,” he said.

Fanatics has purchased Amelco’s source code, allowing it to then modify the platform for its own needs.

“In the purchase of Amelco source code, we are ‘Fanaticising’ it, we are making it work with some specific use-cases that we have and we are bringing that version forward for GLI certification in the next few weeks,” McClintic added.

“We are creating a lot of custom middleware applications to make the Amelco system work with the user experience we want to bring to our customers.”

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