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Sportradar scores betting data deal with US Soccer

Sportradar has entered into a global partnership with US Soccer, the national governing body for the sport, covering exclusive rights to betting data and content distribution.

Under the deal, Sportradar becomes US Soccer’s official betting data partner. Sportradar will have exclusive rights to collect, licence and distribute the federation’s official betting and media data.

The agreement enables Sportradar to provide the data to its global network of more than 900 regulated betting operators.

Sportradar also takes exclusive distribution rights for the live AV streaming of US Soccer competitions for betting purposes. This will only be available outside of the US.

The deal covers more than 111 matches per year across US men’s and women’s national team competitions.

Sportradar and US Soccer will also collaborate on the development of bespoke data-driven solutions. This is with the aim of deepening existing fan relationships, attracting and engaging new supporters and increasing oppo..

April 11, 2023

Sportradar extends with college sport’s Big Ten Network

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Sportradar has renewed its partnership with Big Ten Network to power its OTT platform B1G+ until the end of the 2024-25 college athletics season.

The two-season extension will see Sportradar collaborate with Big Ten Network to enhance the user experience for fans of one of the premier collegiate conferences in the US through additional front-end experiences that also include the integration and visualisation of sports data.

Additionally, Sportradar is continuing to provide Big Ten Network its technology and data-driven OTT solutions to manage the B1G+’s OTT backend and frontend – including web, mobile and connected TV apps – UX/UI design, as well as third-party integration.

Big Ten Network originally selected Sportradar to support the relaunch of B1G+ in summer 2021, delivering live streams of Big Ten Olympic sports, video-on-demand of basketball and football games, and school-specific channels allowing fans to focus on content from their favorite team, for one of the premier colleg..

March 15, 2023

US growth drives 30% revenue rise in Sportradar FY22

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Sportradar reported a 30% rise in revenue from €561.2m (£490.1m/ $591.2m) in 2021 to €730.2m in its full year 2022 financial report, driven by 78% growth in the US, as well as 26% growth from its international operations.

The company’s reported revenue beat its annual projected outlook range of €718m to €723m. US revenue stood at €127m for the year, as opposed to the €71.7m the business reported in 2021. This compares with the 25.8% rise in its international betting segment with grew from €309.4m to €389.1m from 2021 to 2022.

From this revenue, the business announced adjusted earnings before interest taxes depreciation or amortisation (EBITDA) of €125.8m, a 23% increase from the €102.0m the company achieved in 2021.

The business hailed the strong results across all its key performance metrics. CEO Carsten Koerl said he was “very pleased” with the company’s results, driven by what he described as “exceptional execution”.

“We saw excellent performance across all of our key performa..

March 13, 2023

Sportradar secures ATP betting and streaming rights

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Sportradar, the sports tech company and subsidiary of Sportradar Group AG, has been successfully chosen as the bidder for the global Association of Tennis Professionals (ATP) betting and streaming rights.

After a comprehensive request for proposal (RFP) process by Tennis Data Innovations (TDI), the streaming rights will commence in 2024 and last for a six-year cycle.

The RFP process kicked off in early 2023 as the TDI reviewed five different bidder’s proposals across multiple rounds.

Although, this is not Sportradar’s first exposure to ATP. The company has supplied official ATP Tour and Challenger Tour secondary data feeds since the beginning of 2022.

Tennis Data Innovations CEO, David Lampitt commented on Sportradar’s success.

“We are grateful to all the bidders who showed such commitment to our content throughout the selection process. Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, glo..

February 7, 2023

Eyes on the prize

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Marese O’Hagan speaks to Luka Pataky, chief product officer, computer vision at Sportradar about how Sportradar’s computer vision technology could revolutionise sports betting for good.

In a market as crowded as sports betting, artificial intelligence (AI) technologies like computer vision must continually reinvent themselves in order to remain relevant.

Arguably, it has a well-founded basis in this space, having begun as a completely different project close to 10 years ago.

“Before this role, I was head of innovation at Sportradar, and that’s how we started this computer vision journey as well – it was an innovation project that actually grew,” says Pataky.

Pataky acknowledges that similar technologies have been around for a long time, existing well outside the realms of sports betting.

“It’s not a new area,” he admits. “Computer vision has been around for decades, and in some industries it has been used a lot – manufacturing, production lines.”

In describing exactly what comput..

February 3, 2023

Sportradar launches AI-led Insight Tech Services suite

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Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence (AI) led solutions for in-house use by sportsbook operators.

Insight Tech Services has been launched as a complement to Sportradar’s Managed Trading Services (MTS), and features trading, risk management and marketing tools.

It has been designed to allow operators to optimise performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar. “By combining Sportradar’s market leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a ser..

November 16, 2022

Sportradar raises guidance after US segment turns Q3 profit

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Sportradar raised its full-year guidance after it reported a 30.7% revenue increase to €178.8m and said its US segment turned a profit in Q3.

Sportradar reported that revenue from the United States was up by 61.2% to €31.6m.

“This growth was driven by a strong increase of US betting services, driven by cross-selling non-data products to betting operators as well as benefiting from our customers’ growth as a result of a development in the underlying market and new states legalising betting,” the group said.

Rest-of-world betting services was the largest segment of the business, with revenue up 28.4% from Q3 of 2021.

This, Sportradar said, was mostly due to clients using more products in which Sportradar receives a higher revenue share, such as as managed betting services.

“This growth was driven primarily by increased sales of our higher value-add offerings including managed betting services, which increased 84% to €38.2 million, and live odds services, which increased 12% to €27..

November 4, 2022

Fanatics hires Brandt Iden as VP of government affairs

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Fanatics Betting and Gaming has hired former Michigan legislator Brandt Iden as its new vice-president of government affairs, as the business edges closer to launching its betting product.

Iden was elected to the Michigan House of Representatives in 2014, until 2020 when he reached the state term limit. During this time he spearheaded the efforts to legalise both sports betting and online casino gaming in the state.

He then joined Sportradar, where he was head of government affairs during a period in which the business went public on the Nasdaq exchange.

Now, he joins Fanatics ahead of the apparel brand’s long-rumoured launch of a sports betting operation.

Read the full story on iGB North America

October 12, 2022

Sportradar to provide data for XLMedia affiliate sites

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Sportradar has entered into a multi-year sports betting data partnership with affiliate giant XLMedia.

Under the deal, Sportradar will serve as the official sports data provider to XLMedia through the delivery of a range of digital products and services.

XLMedia will leverage Sportradar’s real-time sports data products for North American and international sports properties across its owned and operated digital properties including SportsBettingDime, SaturdayTradition, SaturdayDownSouth, CrossingBroad, EliteSportsNY and Canadian Sports Betting.

Sportradar will also provide a selection of visualisation tools such as widgets and live match trackers to help enhance XLMedia’s editorial content.

In addition, Sportradar will supply betting odds and insights to support XLMedia with a rising demand for sports betting across its network of websites.

“This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s high quali..

October 10, 2022

Sportradar granted sublicence, must stop scouting in Genius-FDC settlement

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Sportradar’s legal dispute against Genius Sports and the Fooball DataCo (FDC) has reached a resolution, with the parties agreeing out of court that Sportradar will receive a sublicence for English football data, but must stop unofficial scouting.

Under the terms of the settlement, Sportradar will be granted a sublicence that will grant access to a delayed secondary feed until 2024. In exchange for this, Sportradar will cease its unauthorised in-stadium data collection activities.

The case, which dates back to February 2020, challenged the English and Scottish football data licensing regime. The framework was established in May 2019 when Genius signed a landmark agreement with FDC that granted the data business exclusive rights to collect, license and distribute live data from the Premier League, the Football League and the Scottish Professional Football League. The case was heard by the Competition Appeal Tribunal.

Sportradar claimed that the system that had been built through this..

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