Sports betting marketplace WagerWire has partnered with B2B “bet on anything” platform Sparket, to create a secondary market for bets created through Sparket.
Players will be able to buy and sell Sparket bets both on the websites of operators that partner with Sparket and on the WagerWire mobile app when it launches early this year.
Markets available on Sparket include the next state to legalise sports betting and who will be thanked first in the host intro of Saturday Night Live.
Sparket CEO Aaron Basch noted that the deal would allow for in-play betting for events traded on Sparket for the first time.
“Combining forces with WagerWire creates powerful possibilities for our users,” he said. “The ability to flip in and out of bets gives our users more power and freedom over their wagers. For the first time in history, pari-mutuel markets will now become tradable after the event begins and the windows are closed.
“This enhanced user experience takes Sparket to the next level and is already being eagerly anticipated by our partners.”
Zach Doctor, co-founder and CEO of WagerWire, said both startups shared similar goals.
“WagerWire and Sparket are aligned on our journeys to bring new dimensions to the sports betting experience,” Doctor said. “Sparket’s system allows for betting on new and interesting markets.
“Adding WagerWire means that each bet originated by Sparket will become a tradable asset. This partnership is going to pave the way to an entirely new era of betting.”