Affinity Interactive-owned brand Daily Racing Form (DRF) has launched its online sportsbook, DRF Bets, in Iowa.
DRF launched the sportsbook following the success of its free-to-play sports website and sports prediction app that launched in October. Affinity said it is the latest part of its strategy to meet increasing demand in the US sports wagering industry.
The site offers wagers on all approved major US and international sports, with multiple different bet types, including moneyline, points spread, over/under parlays and live/in-game betting.
“The launch of our first sportsbook is a significant event for Affinity Interactive and DRF as we continue our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the US,” said Itay Fisher, chief digital officer at Affinity Interactive.
“The sportsbook website and app launch represent our third major sports product rollout in recent months, and further illustrates our ambition and commitment to providing best-in-class sports betting products for customers. This is another important step as we continue to deliver on our pipeline of innovative offerings that will position us to grow our presence nationwide and take bets in every state.”
James Zenni, chariman of Affinity Interactive continued: “The DRF sportsbook launch is a key event for Affinity Interactive’s ever-growing platform. Iowa was a natural choice for our first sportsbook offering given our established presence at Lakeside Casino in Osceola. ”
“As we continue to optimise and integrate our complementary land-based and interactive properties, we are highly focused on positioning our platform as the go-to sports betting destination.”
The news comes after Affinity Interactive partnered with Golden Nugget Online Gaming (GNOG) in Missouri last week to secure market access in the state if it legalises online betting.