Fubo Gaming, a subsidiary of FuboTV, has agreed a market access deal in Ohio with National Basketball Association team the Cleveland Cavaliers, ahead of the state legalising sports betting.
The agreement will make Fubo Sportsbook an official mobile sports betting partner of the Cavs when legal sports wagering eventually launches in Ohio.
The partnership will also see a new 3,000sq ft. sports lounge open inside Rocket Mortgage FieldHouse, the home of the Cavs, to serve as a game-day destination for fans with a range of incentives and special bonus offers from Fubo Sportsbook.
Leading up to Fubo Sportsbook’s official launch in Ohio, the Cavs and Fubo Gaming will promote their partnership through an integrated marketing campaign, highlighted by co-branded, broadcast-visible signage, as well as a presence on team television and radio game programming, and other marketing assets.
Ohio is expected to go live with online and mobile sports betting prior to 1 January 2023, after Governor Mike DeWine set this date as a deadline to launch.
Read the full story on iGB North America.
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