Italy stems flow of year-to-year drops in igaming GGR

Italian igaming revenue rose year-on-year in April for the first time since November 2021. However, this figure was down month-on-month.

Italy’s igaming market revenue declined slightly month-on-month, at €292.2m in April compared to March’s €302.4m. This meant that revenue was up year-on-year for the first time in six months, after revenue came to €288.1m in April 2021.

This decline has been mostly driven by a 6.7% fall in online sports betting, with revenue now sitting at €118.9m: its lowest level since October 2021. This was still above the €103.6m recorded in April 2021, however.

Though online casino revenue remained stable, there were some interesting movements between operators within the market.

The biggest four online casino operators by GGR all lost ground to their competitors, Sisal and Snai being the worst affected as they drop to 8.5% and 8.3% market shares respectively, while Pokerstars’ share declined to 8.8% and Lottomatica 7.3%.

In contrast, on the online sports betting side, both Sisal and Snai increased their market shares relative to the rest of the pack. This growth in online betting has also translated to an increase in both companies’ share of the overall sports betting market, made up of both online and retail.

By boosting its market share to 15.6%, Snai regained the top spot on these charts after having lost it to Goldbet in February 2022. In April, Goldbet trailed just behind Snai on 15.5%.

The market shares for poker tournament play and cash games remain relatively stable. Pokerstars continues to sit at the top with a 48.75% market share in tournament play. This has fallen from 51.28% in April 2021, continuing the trend of year-on-year drops that we have seen in Pokerstars’ market share every month in 2022.

In poker cash games, Pokerstars has been steadily climbing back up towards its peak market share of 46.0% that was achieved in September 2021. E-Play 24 has been the big winner this month for cash games, climbing impressively from a 7.6% market share to 9.6% in just one month.

Ficom Leisure is a leading European corporate advisory firm specialising in all segments of the betting and gaming sector.

Ficom Leisure also provides exclusive monthly estimates on the Spanish online market in the Spain iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides monthly estimates on several US states, including New Jersey in the New Jersey iGaming Dashboard, Pennsylvania in the Pennsylvania iGaming Dashboard and Iowa in the Iowa iGaming Dashboard.

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