A group of leading industry groups and businesses have joined forces to carry out long-term research exploring the growth in women’s sports.
Entain, Stats Perform, the International Betting Integrity Association and the All-In Diversity Project will work in collaboration with the German Sports University of Cologne to conduct the research.
The initiative will focus on the links between the popularity of women’s sports, betting on women’s sports and rising numbers of female sports bettors.
The group will work to publish its findings ahead of football’s Fifa Women’s World Cup 2023, which will take place in Australia and New Zealand.
Confirmation of the new research project comes as the 2022 Uefa European Women’s Football Championship is taking place in England.
The tournament is currently at the quarter-final stage, with England, Spain, Germany, Austria, Sweden, Belgium, France and the Netherlands having progressed from the group stage.
The final will take place on 31 July at London’s Wembley Stadium.