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Bet365 has officially launched in Iowa through a multi-year partnership with Casino Queen Marquette.

This is the latest state launch for the operator, following its entries into Virginia, Ohio, New Jersey and Colorado.

“We are incredibly excited to welcome the Hawkeye State to Bet365,” said a spokesperson from Bet365. “From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market-leading sportsbook product.”

Read the full story on iGB North America.

April 14, 2023

Bet365 to debut ultra-low latency streaming service

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Bet365 is set to launch iGameMedia and THEO Technologies’ optimised sports streaming service next month.

Sports broadcaster iGameMedia and THEO – which has developed High Efficiency Streaming Protocol (HESP) – will deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HTTP Live Streaming (HLS). The two have combined with rights agency partner Infront Bettor and will deliver the service through the iGame One Platform from May 2023.

The platform is a single API that is integrated with all leading sports rights holders which maps multiple vendor event IDs into one singular ID in One integration. The service will be delivered with a fixed latency of two seconds from source – compared to the 7-8 seconds that is standard from HLS – aligning the data and the video for an enhanced user experience.

A Bet365 spokesperson said: “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best in-play customer exper..

February 7, 2023

Bet365 expands sports betting content with Infront Bettor deal

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Infront Bettor, the betting-focused division of Infront, has agreed a global deal with Bet365 to supply the operator with a range of sports content.

Under the agreement, Bet365 will distribute 18,000 hours of content from over 30 rights holders to more than 80 million customers from over 160 countries around the world.

Infront Bettor’s content portfolio includes football competitions such as the English League Cup, Coupe de France and Turkish Superlig, as well as the IIHF Ice Hockey World Championship and the Champions Hockey League.

In addition, Infront Bettor will work with Bet365 in an effort to reduce stream latency from the current standard of between six and nine seconds to help improve the experience for customers.

“This is a major agreement for Infront Bettor. It has been a busy and exhilarating few months launching the division, building out major and robust operations, acquiring a highly desirable set of betting rights and communicating to the market our new service,” Inf..

January 10, 2023

Bet365 to enter Pennsylvania with CDI deal

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Bet365 is set to expand into Pennsylvania, having entered an online sports betting and igaming market access deal with Churchill Downs Incorporated (CDI) subsidiary Presque Isle Downs & Casino.

The agreement, CDI said, is consistent with its strategy to exit the online sports and casino business, with the operator seeking to monetise its online sports and igaming market access rights and focus on growing the TwinSpires online horse racing wagering business.

CDI revealed in February last year that it was to switch its approach to operations in the online casino sector but would retain retail sportsbook operations in its casinos.

Read the full story on iGB North America

November 23, 2022

Genius and the NFL score streaming deal with three Canadian sportsbooks

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Genius Sports and the National Football League (NFL) have entered to a Canadian video streaming licensing agreement with three sportsbook operators – Bet365, Canada-facing Bet99 and esports-focused Rivalry.

Bet365, Bet99 and Rivalry will be permitted to provide their customers with video streams of all regular and post-season NFL matches through Genius’s Watch & Bet solution.

Genius became the exclusive distributor of NFL data and live video feeds in April 2021. In return, Genius issued 22.5m warrants to the NFL.

Genius said that it will use machine learning-powered live streaming technologies to facilitate video streaming and bet tracking for players in Canada.

[Read full story on iGB North America]

October 25, 2022

Bet365 to launch new products through expanded Genius deal

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Genius Sports has signed a long-term extension to its official data partnership with online gambling operator Bet365, allowing the operator to launch new products powered by data from Genius-owned Second Spectrum.

Under the deal, Genius Sports will provide Bet365 with its exclusive portfolio of official data rights to a range of leading sporting events such as football’s English Premier League, the National Football League (NFL) and Nascar.

In addition, as the official data partner to the Mid-American Conference, Genius will provide Bet365 with the only official data feed for betting on National Collegiate Athletic Association (NCAA) sports.

The deal will also cover a new range of betting products powered by AI-driven tracking technology from Second Spectrum.

“Expanding our partnership with Bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” Genius Sports chief executive Ma..

July 25, 2022

DIY or third-party: the sportsbook technology debate

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The debate over whether operators should build their own technology or use a third-party solution has raged for decades, but it appears to have grown more intense as the US market opens. However, as Daniel O’Boyle reports, it may not be a question with a clear answer

It’s said that if you want something done well, you should do it yourself.

That appears to be an adage many sports betting operators have taken to heart.

Hop on any earnings call for a US operator, and there will no doubt be plenty of mentions of “proprietary sportsbook technology”.

The demand among operators for in-house solutions is backed up by their money. In 2020, DraftKings merged with SBTech, valuing the supplier at $634.1m. Last year, Caesars acquired William Hill for $3.7bn, mostly for its proprietary technology.

Meanwhile, theScore announced a long process to build its own sportsbook technology, which surely played a major part in Penn National Gaming acquiring it for $2bn.

“I don’t want to get distracted b..

July 18, 2022

High school Spire Institute among Ohio betting licence applicants

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A number of new organisations have applied for Ohio sports betting licences, including Bet365 and Tipico as online providers, and high school Spire Institute – alongside a number of professional sports teams – for a proprietor licence.

Spire Institute is an Ohio sports-focused high school, with its athletic programs attracting top recruits including basketball star LaMelo Ball. The organisation also offers a general sporting development programs and operates sporting complexes on its grounds, outside of its presence as a high school.

Under Ohio’s sports betting laws, sporting organisations or land-based gaming venues may offer betting in the state, partnering with online operators for an online product.

It has partnered with Out the Gate, a startup sports betting operator that says it uses an in-house trading solution and plans to accept “all action” with lined that “lead the market on US sports”. Out the Gate is led by Christopher Kape and Robbie Manis, formerly of data provider Do..

June 21, 2022

Bet365 announced as official betting operator of PGA Tour

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The UK’s largest gaming business, Bet365, has been announced as an official betting operator (OBO) of the PGA Tour, the leading golf tour organiser, in a three-year content agreement that will continue through to 2024.

The agreement states that Bet365 will be the exclusive source for odds on the leaderboard and player pages on pgatour.com as well on TourCast, the organisations online application.

The operator will become the first OBO outside North America; with the territories including the UK, Ireland, Australia and Canada.

Bet365 will also have a brand presence across the PGA Tour’s media properties, including Discovery platforms in the territories Bet365 will be active in.

“We are excited to work with Bet365 to expand the Tour’s sports betting initiatives outside of North America,” said Scott Warfield, Vice President of Gaming at the PGA Tour.

“Bet365 was the first operator to integrate the Tour’s official in-play betting product and they are poised for tremendous growth being..

March 3, 2022

Bet365 revenue steady in 2020-21 despite in-play betting decline

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Bet365 has reported revenue of £2.81bn (€3.39bn/$3.76bn) in the full year ended March 2021, largely even with its 2020 revenue, as growth in gaming helped offset a pandemic-related drop in in-play betting volume.

This was a slight rise of 0.2% from Bet365’s full year 2019-20 results, due to the pandemic effectively ceasing live sports for at least half of the year.

Sports and gaming accounted for a grand majority of the revenue, totaling at £2.77bn.

While the operator did not mention how much revenue came from each aspect of that vertical, it said that gaming rose 8%, offsetting lower sports revenue. In-play share made up 68% of the sports revenue, falling from 75% in 2020.

Total wagers on sports were down by 13%, the second consecutive year of declining stakes.

Football club and facilities revenue, from Bet365 Group-owned Stoke City FC, came to £29.3m.

Sports and gaming also incurred all direct costs, at £489.8m. This left the total gross profit at £2.32bn, down 3% year-on-year..

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