Tag Archives: Bet365

DIY or third-party: the sportsbook technology debate

DIY or third-party: the sportsbook technology debate

The debate over whether operators should build their own technology or use a third-party solution has raged for decades, but it appears to have grown more intense as the US market opens. However, as Daniel O’Boyle reports, it may not be a question with a clear answer

It’s said that if you want something done well, you should do it yourself.

That appears to be an adage many sports betting operators have taken to heart.

Hop on any earnings call for a US operator, and there will no doubt be plenty of mentions of “proprietary sportsbook technology”.

The demand among operators for in-house solutions is backed up by their money. In 2020, DraftKings merged with SBTech, valuing the supplier at $634.1m. Last year, Caesars acquired William Hill for $3.7bn, mostly for its proprietary technology.

Meanwhile, theScore announced a long process to build its own sportsbook technology, which surely played a major part in Penn National Gaming acquiring it for $2bn.

“I don’t want to get distracted b..

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High school Spire Institute among Ohio betting licence applicants

High school Spire Institute among Ohio betting licence applicants

A number of new organisations have applied for Ohio sports betting licences, including Bet365 and Tipico as online providers, and high school Spire Institute – alongside a number of professional sports teams – for a proprietor licence.

Spire Institute is an Ohio sports-focused high school, with its athletic programs attracting top recruits including basketball star LaMelo Ball. The organisation also offers a general sporting development programs and operates sporting complexes on its grounds, outside of its presence as a high school.

Under Ohio’s sports betting laws, sporting organisations or land-based gaming venues may offer betting in the state, partnering with online operators for an online product.

It has partnered with Out the Gate, a startup sports betting operator that says it uses an in-house trading solution and plans to accept “all action” with lined that “lead the market on US sports”. Out the Gate is led by Christopher Kape and Robbie Manis, formerly of data provider Do..

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Bet365 announced as official betting operator of PGA Tour

Bet365 announced as official betting operator of PGA Tour

The UK’s largest gaming business, Bet365, has been announced as an official betting operator (OBO) of the PGA Tour, the leading golf tour organiser, in a three-year content agreement that will continue through to 2024.

The agreement states that Bet365 will be the exclusive source for odds on the leaderboard and player pages on pgatour.com as well on TourCast, the organisations online application.

The operator will become the first OBO outside North America; with the territories including the UK, Ireland, Australia and Canada.

Bet365 will also have a brand presence across the PGA Tour’s media properties, including Discovery platforms in the territories Bet365 will be active in.

“We are excited to work with Bet365 to expand the Tour’s sports betting initiatives outside of North America,” said Scott Warfield, Vice President of Gaming at the PGA Tour.

“Bet365 was the first operator to integrate the Tour’s official in-play betting product and they are poised for tremendous growth being..

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Bet365 revenue steady in 2020-21 despite in-play betting decline

Bet365 revenue steady in 2020-21 despite in-play betting decline

Bet365 has reported revenue of £2.81bn (€3.39bn/$3.76bn) in the full year ended March 2021, largely even with its 2020 revenue, as growth in gaming helped offset a pandemic-related drop in in-play betting volume.

This was a slight rise of 0.2% from Bet365’s full year 2019-20 results, due to the pandemic effectively ceasing live sports for at least half of the year.

Sports and gaming accounted for a grand majority of the revenue, totaling at £2.77bn.

While the operator did not mention how much revenue came from each aspect of that vertical, it said that gaming rose 8%, offsetting lower sports revenue. In-play share made up 68% of the sports revenue, falling from 75% in 2020.

Total wagers on sports were down by 13%, the second consecutive year of declining stakes.

Football club and facilities revenue, from Bet365 Group-owned Stoke City FC, came to £29.3m.

Sports and gaming also incurred all direct costs, at £489.8m. This left the total gross profit at £2.32bn, down 3% year-on-year..

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