The UK’s largest gaming business, Bet365, has been announced as an official betting operator (OBO) of the PGA Tour, the leading golf tour organiser, in a three-year content agreement that will continue through to 2024.
The agreement states that Bet365 will be the exclusive source for odds on the leaderboard and player pages on pgatour.com as well on TourCast, the organisations online application.
The operator will become the first OBO outside North America; with the territories including the UK, Ireland, Australia and Canada.
Bet365 will also have a brand presence across the PGA Tour’s media properties, including Discovery platforms in the territories Bet365 will be active in.
“We are excited to work with Bet365 to expand the Tour’s sports betting initiatives outside of North America,” said Scott Warfield, Vice President of Gaming at the PGA Tour.
“Bet365 was the first operator to integrate the Tour’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The Tour continues to look for opportunities to innovate in new areas with a goal of engaging with fans.”
A spokesperson for Bet365 said, “The Bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA Tour, Bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA Tour platforms.”