Product Archives - Bookiecity

Richard Brown’s tenure as Gaming Innovation Group (GiG) chief executive began with a major change of direction, with the sale of its B2C assets to Betsson. Almost four years on, and with business booming for the B2B supplier, he’s poised to make another huge call with plans to split the business into media and platform suppliers.

When he was confirmed as permanent CEO of Gaming Innovation Group (GiG) in November 2019, Richard Brown pledged a focus “on delivery, execution and optimisation, putting us on a path for great focus and renewed growth”.

The business reported revenue of €43.0m for 2019, at a time it encompassed B2C operations; a platform business, and affiliate marketing operations under the GiG Media banner. Brown then divested the B2C operations to Betsson early in 2020.

This, he’s explained previously, created a focused business, with staff putting all efforts into the B2B platform and media operations.

In 2022, Brown’s third full year as GiG CEO, revenue hit €90.1m, ..

March 13, 2023

Fredrik Elmqvist: Other side of the coin

Sports Betting News Bookiecity

Slots veteran Fredrik Elmqvist is turning his luck to the mad bad world of sports betting – but will it work?

Elmqvist is well-deserving of his reputation as the king of slots.

But – more than 10 years on from his epoch-making launch of Yggdrasil – the Stockholm native is turning his luck to the decidedly different proposition of sports betting in his latest project ParlayBay, which seeks to make its name as the new champions of micro betting.

The Swedish entrepreneur certainly has a nose for where the action is, describing it a “pretty interesting” time to be setting out on a venture such as this.

Elmqvist describes a US sports betting landscape that is shifting into a new, subtler gear following the marketing wars that characterised the earlier days of the PASPA repeal.

“For a few years there’s been a shift into sports betting – and you see in the United States rollout both the need for new products and to keep the marketing costs down, as well as still get new players coming ..

January 20, 2023

Genius Sports enters NFL data and betting deal with TSN+

Sports Betting News Bookiecity

Genius Sports has entered into a partnership with Canadian sports channel The Sports Network (TSN), wherein Genius will supply TSN’s streaming platform TSN+ with its proprietary data feed for NFL games.

Under the terms of the agreement, Genius will deliver its real-time overlays to TSN+ which will include graphics and visualisations as well as its Next Gen Stats (NGS) data.

Since April 2021, the sports data business has been the official data partner of the league – an agreement which was expanded to include streaming options for US operators in November 2022.

Read the full story on IGB North America

January 5, 2023

Fanatics confirms Amelco will power its sportsbook

Sports Betting News Bookiecity

Sports apparel giant Fanatics will use Amelco’s source code to power its sports betting product, the business announced in a Massachusetts licensing meeting.

Fanatics had long made its intentions to enter the world of sports betting known. The business was part of an application for a licence in New York back in 2021, while last year it created a betting and gaming arm and made a number of major hires within this division.

The business has also applied for a number of licences. Besides Massachusetts, it also received a retail betting licence in Maryland and is approved in Ohio.

Amelco source code for Fanatics

However, the technology it intended to use had remained unknown. Reports claimed that Fanatics would use Amelco’s source code as far back as April 2022, but at the time the operator said that there was no deal in place with the supplier.

Later reports alleged that Fanatics would acquire German sportsbook operator Tipico and use its platform, but Fanatics opted not to comment ..

December 7, 2022

Improving the customer experience: What can operators and affiliates do?

Sports Betting News Bookiecity

As bettors seek improved customer experiences, operators and affiliates are under pressure to acquire, retain, and develop loyal customers. What steps can be taken to improve customer satisfaction and loyalty?

Welcome to the penultimate episode in our five-part consumer insight series focused on customer acquisition, retention and development in the North American sports betting and igaming industry.

In the previous three episodes, we have reviewed the inevitable challenges likely to be faced by consumers when registering for a new account, the day-to-day frustrations consumers cite resulting in a lack of loyalty, and the truth behind what consumers really care about when selecting which operator to place their bets with.

In this week’s episode, we will outline three actionable steps operators and affiliates can take to better serve their respective consumers as they search for the much revered consumer loyalty that has been missing in the industry so far.

Using Betting Hero’s pr..

November 30, 2022

CDI to develop DraftKings horse racing offering

Sports Betting News Bookiecity

Race track and gaming business Churchill Downs Incorporated (CDI) has entered into a multi-year agreement with DraftKings to develop DK Horse, a pari-mutuel wagering horse racing product for the sports betting operator.

CDI’s B2B horse racing subsidiary TwinSpires will develop the white-label solution. This will involve providing the company’s advanced deposit wagering technology to DraftKings.

While TwinSpires initially started life as CDI’s B2C online betting and casino platform, the business pivoted to being a B2B provider after facing intense market competition in 2021.

Under the terms of the deal, CDI will also provide the pari-mutuel wagering rights to content that the business owns or controls, such as the Kentucky Oaks and Kentucky Derby. CDI will also provide additional horse racing content on the operator’s behalf.

“We are excited to collaborate with Churchill Downs Incorporated, not only to give our existing customers an opportunity to engage with pari-mutuel horse wa..

July 25, 2022

DIY or third-party: the sportsbook technology debate

Sports Betting News Bookiecity

The debate over whether operators should build their own technology or use a third-party solution has raged for decades, but it appears to have grown more intense as the US market opens. However, as Daniel O’Boyle reports, it may not be a question with a clear answer

It’s said that if you want something done well, you should do it yourself.

That appears to be an adage many sports betting operators have taken to heart.

Hop on any earnings call for a US operator, and there will no doubt be plenty of mentions of “proprietary sportsbook technology”.

The demand among operators for in-house solutions is backed up by their money. In 2020, DraftKings merged with SBTech, valuing the supplier at $634.1m. Last year, Caesars acquired William Hill for $3.7bn, mostly for its proprietary technology.

Meanwhile, theScore announced a long process to build its own sportsbook technology, which surely played a major part in Penn National Gaming acquiring it for $2bn.

“I don’t want to get distracted b..

July 1, 2022

Giving betting a voice

Sports Betting News Bookiecity

Betting is becoming easier than ever as the industry aligns itself with technological breakthroughs. One of the most recent of these is speech technology, which allows machines to recognise spoken word and perform related commands. This has been widely integrated, with devices like Amazon’s virtual assistant Alexa being a staple in many homes.

Technology company Voxbet seeks to bring automation into the sports betting world, giving bettors the opportunity to speak a bet or tip into existence. Its technology also allows bettors to type their bet for further accessibility.

Jonathan Power, CEO and founder of Voxbet, speaks about what the company offers and how voice technology creates a unique betting experience.

What does Voxbet offer that other providers don’t? How do these elements offer like a unique experience for players?

We’re a technology provider that simplifies the navigation of a sportsbook. So if you think about how you navigate anything else online, like Amazon or eBay, ..

March 4, 2022

PointsBet partners with NBC Sports for landmark dual-market telecast

Sports Betting News Bookiecity

PointsBet has partnered with media broadcaster NBC Sports to debut its BetCast platform, a duel-market sports betting telecast to be split accros Chicago and Philadelphia.

The first ever BetCast will cover the NBA fixture between the Chicago Bulls and the Philadelphia 76ers, with the live game coverage spread across NBC Chicago and NBC Philadelphia.

PointsBet will supply live on-screen odds data in addition to future odds and player props. Viewers will also have access to PointsBet’s ‘Live Same Game Parlay’ options, giving them the opportunity to place bets while tracking odds, player performance, and team stats in-real time.

The BetCast will also feature alternate commentators to provide a sports betting focus. These include NBC Sports EDGE host Sara Perlman, NBC Sports Philadelphia’s 76ers analyst Jim Lynam, NBC Sports Chicago’s Bulls analyst Kendall Gill and PointsBet’s head oddsmaker Jay Croucher.

PointsBet first launched its sports betting product in Illinois in September 20..

February 10, 2022

FSB enters Slovakian market with Hungary’s Szerencsejáték Zrt

Sports Betting News Bookiecity

Sports betting and igaming service provider FSB is to power SZRT Slovakia’s betRing sportsbook, marking the Hungarian national lottery’s first foray into a new market.

The multi-year agreement will see FSB power SZRT Slovakia’s betRing.sk sportsbook. SZRT Slovakia is powered by the Hungarian state lottery Szerencsejáték Zrt (SZRT), its first move outside its local market.

FSB said it views the deal as an opportunity to prove it can deliver a leading product to other state lotteries looking to enter new markets. The company recently appointed Chris Graham as a new lead for B2B global marketing.

“We’re delighted to team up with SZRT Slovakia in this exciting multi-year agreement to become their trusted technology partner,” FSB chief executive David McDowell said. “Winning the highly competitive, multi-vendor tender process for this opportunity is a great testament to our agile tech and growing industry profile.
“It has been extremely gratifying to see the talented and highly motivate..

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