Americans expected to bet $1.3bn on March Madness 2022
More than 17% of all American adults plan to bet on March Madness 2022, with a total of $3.1bn (£2.4bn/€2.8bn) expected to be wagered on games, according to the American Gaming Association (AGA).
A survey of 2,210 adults across a range of ages, races, ethnicities, education and locations found that 45 million adults are planning to wager on the NCAA college basketball tournament, which officially began yesterday (March 13) with Selection Sunday and will run through to April 4.
Of those that plan to bet, 20.9 million said they expect to wager on the tournament outside of bracket contests, meaning they will place bets either at an online or retail sportsbook, a bookie or with friends.
The AGA also found that 36.5 million people plan to bet via a bracket contest or similar pool.
In addition, 17% of consumers named Gonzaga as their pick to win the tournament, ahead of Duke on 12% and Kentucky with 11%.
Since last year’s tournament, 29 million more American adults are now able to legal..