Marketing Archives - Page 2 of 2

How social gaming set Bryan Bennett up to succeed at Betfred

Bryan Bennett fought “800lb gorillas” working for a challenger brand in the social casino space, and that experience could prove crucial as he works to make Betfred USA Sports a key player in the sports betting sector.

The social casino boom of the early 2010s, sparked by what was then Caesars Interactive’s investment in Playtika in 2009, opened up a new audience to the gaming industry and sparked a wave of M&A. The likes of DoubleDown, Big Fish Games, Product Madness and Buffalo Studios were among those to sell at significant multiples.

The smaller challengers tended to have to fight for market share, which in turn saw the market leaders turn to them as acquisition targets to further shore up their strong positions.

Bryan Bennett entered the fray as vice president of marketing for slot developer Rocketplay, one of these challengers, and one that was ultimately snapped up by slot manufacturer AGS. This saw Bennett, who previously worked for strategy games developer Kabam and casua..

August 17, 2022

Why MaximBet is more than a sum of its parts

Sports Betting News Bookiecity

When PASPA was repealed, Daniel Graetzer saw the biggest opportunity of his career. Having gone all-in on the market, he is now running a nationally recognised brand in MaximBet.

When it comes to partnerships between US media giants and sportsbooks, it tends to be the market leaders that get mentioned. It could be 888 using the Sports Illustrated brand for its US push. Or Penn National acquiring Barstool Sports and theScore to drive its growth.

The rampant speculation around ESPN moving into betting operations tends to cite DraftKings or Caesars as being its most likely partner. In short, the companies involved tend to be large, and listed.

But MaximBet, a challenger launched in 2021, has successfully pivoted from a Europe-focused, multibrand business into a US-focused, media brand-driven competitor.

And chief executive Daniel Graetzer is keen to stress that MaximBet is not just a gimmick – he’s building a new proposition for the US sportsbook industry.

Building betting into a..

August 9, 2022

BetMGM becomes official partner of NFL in Canada

Sports Betting News Bookiecity

Entain-MGM joint venture BetMGM has agreed a deal that will make it an official sportsbook partner of the National Football League (NFL) in Canada.

The deal comes ahead of the first NFL season since the Canadian province of Ontario opened its regulated betting and igaming markets. BetMGM was one of the first operators to launch, receiving its licence when the market opened on 4 April.

“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM chief executive Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”

Read the full story on iGB North America

May 30, 2022

Codere Online debuts first Buenos Aires ad campaign

Sports Betting News Bookiecity

Codere Online has launched its first marketing campaign in the City of Buenos Aires after obtaining a licence to offer its services in Argentina’s capital city.

The group has developed its “The next big move is yours” campaign to promote its online gaming, sports betting and online casino services.

Developed by the Italia agency, the campaign will broadcast six spots related to its offering via television and social networks. The campaign begins this month and will continue throughout the year.

Codere said the ads recreate different everyday situations, such as at a bus stop, where players share the excitement of playing games.

Alberto Telias, chief marketing officer of Codere Online, said: “With the launch of this campaign, we continue to strengthen the Codere brand in the region and develop content, experiences and products that, together with the main soccer teams, bring us closer to the local customer.”

Codere Online began operating in the City of Buenos Aires in December 2021..

May 24, 2022

Fanatics files trademark application for BetFanatics

Sports Betting News Bookiecity

US sports apparel supplier Fanatics has filed a trademark application for the brand name BetFanatics.

In two trademarks filed to the US Patent and Trademark Office, BetFanatics is listed as a “downloadable mobile application for betting and gaming”, as well as for use in fantasy sports leagues and for providing previews, alerts, replays, video clips of sporting competitions, and webcam feeds of sports.

The trademark also applies to casino facilities and online gaming, including free-to-play gaming.

This follows prior filings for Fanatics Casino and Fanatics Sportsbook, both filed in October.

Fanatics Sportsbook was given the same description as BetFanatics.

Fanatics casino, meanwhile, is listed as “a website for online gambling” as well as “betting and gambling services and information services relating thereto”.

Logos were also provided for BetFanatics and Fanatics Casino, both simply made up of the brand name in a serif font.

The news follows reports – which were later quashed..

May 4, 2022

Feeding the marketing furnace

Sports Betting News Bookiecity

As Q1 results season gets underway, US sportsbook operators are increasingly looking to refine their customer acquisition approaches.

In the US, sports betting is everywhere. Morning commute billboards, YouTube interstitials, TV commercials, influencer posts…marketing channels are saturated with imagery and copy encouraging new bettors to join the fray.

It should be no surprise, considering the ongoing mass expansion of sportsbooks and online betting sites in the US. With every newly regulated market comes new advertising and marketing campaigns.

Ad channels are brimming with attempts to bring sports fans, curious bettors, or other newcomers into the fold. It takes a careful, well-researched touch to succeed in marketing a sports betting site, especially in the piecemeal and sometimes chaotic US geographies with varying regulatory and legal requirements.

By this point, many big-name operators have staked their claim and continue to market to potential long-term customers. There’s s..

February 25, 2022

Caesars announces sports betting partnership with Cleveland Cavaliers

Sports Betting News Bookiecity

Caesars Entertainment has signed a multi-year agreement which will see it named as the official sportsbook partner of NBA side the Cleveland Cavaliers.

The deal will also see Caesars named as the official casino partner for the team.

Plans are also in place to open a retail sportsbook at Rocket Mortgage FieldHouse – home of the Cavaliers – pending regulatory approval.

The 10,355 square foot sportsbook will also utilise official Cleveland Cavaliers logos and marks, broadcast and digital content, in addition to TV-visible in-game signage.

The Caveliers deal represents Caesars’ latest sports team agreement. The company has partnered with the NFL’s Buffalo Bills, Indianapolis Colts, and Baltimore Ravens, in addition to sponsoring the NHL’s Washington Capitals.

Chris Holdren, co-president of Caesars Digital, said: “We’re ready to welcome Ohio sports fans into the Caesars Sportsbook Empire, while also making history with our second sportsbook at an NBA arena.

“Building upon our alre..

February 24, 2022

Dutch regulator warns operator over Twitter ads during matches

Sports Betting News Bookiecity

Dutch gambling regulator Kansspelautoriteit (KSA) has issued a warning to a licensed operator for advertising on social media platform Twitter during football matches.

The unnamed operator tweeted updates on games and in some posts quoted odds and included a direct link to its website where consumers could place bets on the matches.

Dutch law prohibits advertising during sports events in order to discourage players from impulsive betting.

As such, the KSA said the operator’s tweets on the matches breached this regulation.

The regulator contacted the licensee once it was aware of the tweets, ordered it to cease posting immediately and to not carry out this form of marketing in the future. The KSA said the operator complied with its orders.

The KSA added that it would continue to monitor the operator’s activities and warned it could impose sanctions if further breaches were identified.

The warning comes after the regulator last week also issued warnings to a number of operators ov..

February 15, 2022

GiG revenue grows 28% as business prepares to acquire Sportnco

Sports Betting News Bookiecity

Media services continued to power revenue growth at Gaming Innovation Group (GiG) in 2021, ahead of the business’s acquisition of betting supplier Sportnco.

Overall, revenue was up 28.0% year-on-year to €66.8m (£55.9m/$75.8m).

Media services continued to make up the vast majority of GiG’s overall revenue, bringing in €45.0m, up 31.2% from 2020.

The media services division continued to expand in the US, now having approval to do business in 19 states.

“GiG will continue to invest in the US market to carry out our long-term strategy to claim the US market through our premium assets, Wsn.com and Casinotopsonline.com,” the business said.

GiG CEO Richard Brown added that he was especially impressed by the continued growth of this segment.

“Media Services continues to go from strength to strength, expanding rapidly in new markets and taking further share of wallet in existing markets,” he said. “The team and strategy has delivered exceptionally well during 2021.”

Platform services mad..

January 27, 2022

Bally Sports pens broadcast deal with BetMGM

Sports Betting News Bookiecity

Bally Sports, a division of Sinclair Broadcast Group, has entered into a partnership with sports betting and igaming operator BetMGM.

Under the arrangement, Bally Sports will broadcast a new sports betting program – ‘Live on the Line, Powered by BetMGM’ – across its 19 regional sports network brands in the US and the accompanying Bally Sports app.

The program will also appear on Stadium, Sinclair’s 24/7 multi-platform sports network.

Live on the Line, Powered by BetMGM will deliver up-to-date information for the viewers, as well as entertainment-based content for casual fans.

Read the full story on iGB North America.

Tag Archives: Marketing